Abbi Martinez personal email
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As a Product Designer and advisor, I use my experience in leadership and developing products to design solutions that people enjoy and are loyal to, while being closely aligned with my clients' business objectives.My experience as a UX designer and later Product Lead at Futurestay, was an amazing opportunity to hone my skills, starting with strategies to grow a UX culture in a startup, and conducting user research to develop solutions for the vacation rental industry. Now as a Sr. Product Designer at Cerebral, I put a lot of effort on creating a welcoming and efficient environment for the Design and Product team, as well as developing design solutions focused on the company's mission: offering online, high quality, long-term mental health solutions for all.My natural discipline and organization have let me thrive on remote environments, allowing me to collaborate with amazing in-house or remote teams, including data scientists, developers, marketers, product leads, project managers, researchers, CEOs, CTOs and other designers. My experience comes from working in a variety of projects and with clients such as Univision Network, Más por Más DF, Foreign Affairs, CFR, and startups such as CareDox, Futurestay, Frontdrop and Cerebral.In my spare time I support a UX Community in Merida, Mexico, providing a weekly space for professionals to practice their english skills and coaching them to get their next dream job and further develop their technology careers.Other relevant skills: marketing, branding, illustration, typography, datavis, and web and mobile applications, as well as user research and analysis.
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Founding DesignerKona Apr 2023 - PresentFully Remote, OoKona's mission is to make empathy mainstream at work, by building high-trust, high-connection company environments. -
Sr. Product DesignerCerebral Feb 2022 - Apr 2023Claymont, Delaware, UsMAIN ACHIEVEMENTS// Support the Product Team through Design Ops initiatives and standards, including but not limited to providing frameworks for design processes and suggesting tools to make workflows more efficient// Support the scalability of the product by leading initiatives and strategies to establish a Design System; evangelizing protocols and good practices for implementing the system// Advice on brand development and messaging that is aligned to the Design System efforts for a cohesive user experience// Create iterative UX and design solutions for product AB testing; collaborate analyzing test results and suggest improvements aligned to the company's metrics and OKRs -
Product And Brand AdvisorFuturestay Aug 2021 - Dec 2022Darien, Connecticut, Us// Consulting about Product decisions and roadmap// Coaching the Product team based in Mexico// Advising about Marketing and Brand for the Product -
Ui/Ux DesignerFuturestay Jul 2016 - May 2022Darien, Connecticut, UsMAIN ACHIEVEMENTS:// Re-branding: Redesigned the company's logo and developed the corporate style guide, including custom illustrations.// Developed a UI Library for all applications.// Constant improvement on the User Experience of the company's product and website.// Manage design workflows and ensure brand consistency through all marketing material. -
Product LeadFuturestay Dec 2018 - Aug 2021Darien, Connecticut, UsMAIN ACHIEVEMENTS: // Managing the product roadmap and vision// Managing design team resources and aligning them to projects and the company's goals.// Creating user research strategies to gather information that drives design and projects' decisions.// Continuously looking for sources of inspiration, such as courses, articles, and workshops, that lead to the growth of the company's UX culture.// Supervising and ensuring quality in the design system, UI, brand, language, and other points of contact between our product and our users, partners, and stakeholders.// Finding areas of improvement in design and team work processes; suggesting and implementing better processes. -
Local Leader At Idf MéridaInteraction Design Foundation (Idf) Jun 2018 - Jan 2021Aarhus, DkAs Local Leader of IDF Mérida (https://www.facebook.com/groups/UXMID/), I organizedmeet-ups to create a vibrant community of UX designers in Mérida. -
Startup Co-Founder - Ui, Visual DesignerBadanie Mx Jul 2014 - Apr 2016MAIN ACHIEVEMENTS: // Designed the brand and image for the educational platform.// Created plans, strategy and logistics for difusion, marketing and company's growth.// Designed the presentation website// Designed the look & feel for the platform.In charge of designing the learning interface for the kids and creating ideas to make learning more compelling. I also collaborated with this idea's diffusion through social media and strategies and plans. -
Marketing And Brand Designer And SupervisorVirk App Apr 2015 - Nov 2015Cuauhtemoc, MxMAIN ACHIEVEMENTS: // Designed the brand overall look & feel and guidelines. // Created marketing strategies for social media. // Designed ads for social media difusion. // Supported the development team with UI/UX insights for the app. -
Art Direction, Ui DesignOntica Sep 2012 - Apr 2015Álvaro Obregón, Ciudad De México, MxMAIN ACHIEVEMENTS:// Designed UI/UX for ASIMED: a health administration system for medical supplies and human resources.// Designed and developed (HTML/CSS) a citizen friendly application to access land registries and documentation.// Re-designed the 20 years old brand with a fresh style, keeping the visual spirit of the company's brand, which was one of the requirements.// Re-designed and updated the company's website.// Developed the company's apps brands, including their own landpages. -
Senior Web & Data Visualization DesignerAkora.Mx Oct 2011 - Oct 2014Mexico City, MxMAIN ACHIEVEMENTS: // Designed and supervised development for several commercial, government and non-profit organizations websites; from look & feel to UI/UX. // Designed brands for said organizations, as well as several app brands, linked to the web projects.// Co-designed UI/UX and datavis for several versions of Zenport: A secure citizen report platform that was succesfully used by organizations in Latin America, Ucraine and Egypt. -
Graphic DesignerFreelance Feb 2011 - Dec 2013MAIN ACHIEVEMENTS:// Created naming and or brands, websites and ads for local commerces such as: VPS Performance System, Costacaja, Ancient Treasure Adventures, Amanto Caffe.
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Ui And Datavis DesignerData 4 Sep 2012 - Oct 2013MAIN ACHIEVEMENTS: // Closely collaborated in a team with data-scientists and developers to create dynamic infographics for clients such as Univision Network, Foreign Affairs, Más por Más DF and other data journalism organizations.// Designed UI/UX for dashboards and data platforms for both general and particular users, such as Geo DF: A Dashboard for Georreferced Information, which was citizen oriented and Braya's Marketing Campaign Analysis System, that was a custom tool.
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Graphic DesignerPost Art Apr 2009 - Jan 2011MAIN ACHIEVEMENTS: // Standarized the company's brand. // Re-designed the company's website. // Created and designed new commercial products (brand/product design), focused mainly on tourism. // Edited photographies for high-quality postcards and tourism products. // Designed a new sub-brand of the company, Globimax, and set the guidelines for brand usage. Currently this new brand has four branches and has become one of the main sources of income for the company.
Abbi Martinez Skills
Abbi Martinez Education Details
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Centro De Estudios De Las AméricasDiseño Gráfico Y Publicitario
Frequently Asked Questions about Abbi Martinez
What company does Abbi Martinez work for?
Abbi Martinez works for Kona
What is Abbi Martinez's role at the current company?
Abbi Martinez's current role is Founding Designer at Kona.
What is Abbi Martinez's email address?
Abbi Martinez's email address is ke****@****ive.com
What schools did Abbi Martinez attend?
Abbi Martinez attended Centro De Estudios De Las Américas.
What are some of Abbi Martinez's interests?
Abbi Martinez has interest in Web Design, Culture And Education, Environment, Education, Animals, Arts, Arts And Culture, Datavis, Science And Technology, Ui/ux.
What skills is Abbi Martinez known for?
Abbi Martinez has skills like Web Design, Logo Design, Graphic Design, Art Direction, Photoshop, Layout, Graphics, Data Visualization, Typography, Corporate Identity, Brochures, Illustration.
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