Abbi Lewis Email & Phone Number

Maplewood, New Jersey, United States

Leading, designing and producing communications for an enterprise-wide initiative promoting customer obsession; using creativity, collaboration, research, insights and NPS scores.

New Jersey, United States

• Managed a team of 14 creatives (designers, writers, video, production and a proofreader) through change and transition of Prudential to Empower• Integrated my team to teams within the Agency and Studio at Empower• Designed custom marketing materials for Prudential ongoing client work• SME on custom client brand work for legacy Prudential clients

• Created concept through completion; award-winning multi-channel campaigns focused on participant education and engagement with proven results including: > Developed a re-enroll/re-hire campaign for MGM Resorts to educate furloughed employees; Take Action was ~28% > Designed and built the first virtual interactive benefits fair for the State of Hawaii; ADA-compliant experience; Results: ~900 virtual attendees, 4,272 clicks on the landing page, 250 attendees per webinar > Designed sales pitch and transition materials, in collaboration with the sales team and the client, NY-Presbyterian Hospital, $1.5B in assets; Designed and implemented in-person benefit fairs and branded marketing materials• Drove new business outcomes by supporting the Sales team; ~$34B in assets in 2021 including the retentions of CIGNA and Wellmark• Collaborated on process improvement, creating efficiencies for workflow • Managed, mentored and coached a team of talented Art Directors and Writers

New Jersey

• Designed, Created, Strategized, Led and Trained• Created custom multi-channel campaigns for B2B and B2C with proven results• Conceptualized and designed materials for new business with wins of over $13 B in new assets each year• Created branded conferences and Financial Wellness EXPOs experiences• Contributed to the development of workflow management

Nyc

Clients include: Rudin, Cushman & Wakefield, Newmark Knight Frank, SJP Properties, CBRE, Jones Lang LaSalle, RXR Realty, Waterman Interests, Colvill Office Properties (Houston), Thomas Properties Group,Commonwealth Partners (LA)Sr Art Director (2003-2009)Art Director (1999-2003)• Collaborated with the Principal and creative team• Conceptualized and designed high-end advertising/marketing/direct mail campaigns (print and digital)• Designed and produced corporate and building specific websites• Developed branding for commercial real estate properties nationwide• Designed, directed and implemented one of the first iPhone/iPad apps for the Commercial Real Estate market• Provided creative direction to designers, programmers, freelancers and photographers• Worked directly with clients on a daily basis• Managed production budgets and timelines• Established strong working relationships with outside vendors

Corporate Communications Department• Designed and produced award-winning marketing materials to assist the recruitment team• Worked with the Marketing Department to develop advertising and marketing concepts• Communicated with printers and vendors to produce printed materials on deadline