• Manages 30+ top tier publisher accounts• Provides IT support and setup of publication, offers and ongoing back end issue monitoring via the admin system• Collaborates with Zinio’s partnership and marketing team to establish promotional opportunities• Converts Label Files and works with entitlement team to ensure delivery of publications• Maintains constant communication in providing marketing efforts, upsell and new branding opportunities Zinio provides• Prepares and presents bi-monthly overview of the publisher’s business to the publisher• Works with third party vendor in creating branded app platform• Provides training on the CMS platform within the branded app• Provides custom and ongoing reporting via Cognos system with a deep understanding of publisher’s business

• Manages all digital advertising for Meredith stations using the campaign management system Matrix• Provides campaign management through the pre and post sales process by handling all communication between the AE,creative team, and trafficker• Works with third party vendor in production/approval of digital creative• Manages the trafficking process to ensure proper flight dates• Provides screenshots and reporting and insights through DFP Premium on the campaigns progress• Provides insight/updates on the mobile industry for future digital media buys• Ingest files through the Producer, creating vast tags for production• Convert files to the proper format for trafficking purposes• Monitors and tracks all out of banner campaigns for each station

• Created/facilitated with the Director of DS, the internal marketing plan. Worked with production to create all external materials. Managed all CyberInk and GoErie.com SEO efforts• Produced regular posts to CyberInk FB page, Twitter, and LinkedIn; updated CyberInk’s blog• Produced/Published CyberInk’s e-newsletter(monthly)• Planned/Attended Digital Marketing Seminars• Created timelines for DS work, while working with the Sales and Production Team to adhere to timelines/makingadjustments as needed• Coordinated with Third Party vendors to adhere to all set timelines• Collaborated with Production team to determine which projects or pieces of projects are facilitated through Third PartyVendor• Formulate all client site maps with Production and Sales Team input• Oversee CMS input for Client projects• Coordinated with Web Master to ensure coding is complete and on time• Assisted in web design for clients and added content to client sites• Monitored continuous SEO efforts through Third Party vendor• Managed quality control efforts with Internal Production Team• Assisted in creating/implementing a new ad system for Erie Times News/CyberInk by creating the first digital panel everimplemented by Brainworks, to be used for order entry and billing purposes,(6 month project).

Designed/Assisted in redoing and creating new company website • Created and implemented all verbiage, images, and audio files on site • Used SharePoint to build website release candidate to input images and additional pages within site • Performed continuous updates in managing Microsoft news, blogs and material on site • Developed and managed social media communities • Tracked website performance through Google Analytics • Created case studies based on client’s implemented solutions • Created marketing packet • Developed/Tracked Marketing Campaigns • Prepared presentations, newspaper ads, templates, and press releases to publicize the company • Presented material on the company’s behalf • Trained in Microsoft Dynamics CRM and provided support to clients • Assisted in client meetings to showcase the marketing aspects of Dynamics CRM

Researched target markets and created a detailed business plan on improvements for 3M’s UK e-commerce website and community outreach utilizing offline/online methods.