It's been an awesome adventure (pun-intended!) with PLG. In the first six months here, I handled the migration and launch of four websites to a new eCommerce platform, as well as our omni-marketing automation platform. Since then, we've been getting our hands dirty and have plenty to chat about: - Migrated four websites to Shopify, including working with agencies to build our FTP and middleware- Migrated email marketing and CRM to dotdigital- Plan and support launch of BlackWolf to international audiences, including the US and New Zealand- Managing and maintaining the product catalogue for all eCommerce websites including, BlackWolf Australia, BlackWolf United States, BlackWolf New Zealand, KEEN Footwear Australia and Escape2- Reviewing and updating product collections, images, engaging and SEO-friendly copy and pricing- Working closely with our warehouse to monitor inventory levels and fulfilment timelines- Making data-informed decisions to merchandise the online stores- Project manage a number of improvements to our ERP, including customising our picking slips to be easier for the warehouse, improving our ATS to provide more efficient calculations relevant to eCommerce, wholesale and drop shipping- Daily and weekly reporting on key eCommerce metrics- Write, design and report on email marketing flows across all sites, including welcome programs, cart abandonment, post-purchase and reviews- Produce, manage and report on all brands' social media platforms- Plan and execute online promotions- eCommerce product photographyOutside of my eCommerce responsibilities, you can also find me: - Preparing, producing, photographing our photo shoots for all brands- Influencer, photographer and PR management- Work closely with our Escape2 retail stores, including planning all promotions and creative- Media buying and partnerships- Developing meaningful relationships with non-profits to support- Managing our DAM for retail clients

In this role, I got the chance to take all my lessons and understandings from the community to develop content and partnerships that were real and relevant to them. To help them read an article and go, "Wait, this is me!" or look at an event and say, "I'm just going to give this a go". Plus, I enjoyed deep-diving on our data to gain an anecdotal and numbers-informed perspective on our community. My key responsibilities included: - Ideating and managing strategy across email marketing, including customer acquisition and retention campaigns- Managing and monitoring the content distribution across digital platforms- Content management, including writing, submissions and publishing- Leading bespoke responses to partner briefs and effectively deliver commercial campaigns, both digital and in-person- Contributing and developing marketing campaigns for new events and products- Managing our tech projects with the team and our IT agency, including testing custom changes to our various platforms- Data cleaning and maintaining the integrity of our CRM- Working closely with our Events and Partnerships team to develop event products and partnerships that were meaningful to our community- Latte editorial assistant

#HumbleBrag - I was quickly promoted to this newly created role after recognising my love of the Business Chicks community and the gap in our business to support our Premium members. These were (just a few) of my highlights: - Developing long-term and meaningful relationships with members and the wider community- Managing high-level community enquiries and partnerships, including our relationship with Women's and Girls' Emergency Centre (WAGEC), Sydney Women's Fund, local schools and universities- Interviewed and developed content with our Premium members to be published online and in print (Latte magazine)- Coordinated our PowerPlayers program, for women with high-revenue and high-growth businesses- Exceeded our growth in Premium memberships- Moderated social media and online community gatherings- Latte magazine editorial assistant

Starting off at Business Chicks, I jumped into all things related to our team and wider community. I quickly discovered that our Community really sparked joy for me (thanks Marie Kondo!), so I worked closely with our Director of Community and Brand to support this pillar of the business.- Central point of contact for all Premium members and wider public- Launched Open HQ to develop closer relationships with Premium members- Managed all enquiry inbox and phone calls- Maintained and developed internal team culture- Supported and managed internal and external IT projects- Supported and coordinated the rollout of Office 365 across the Australian and international teams - Responsible for office administration and maintenance- Latte magazine editorial assistant

· Manage and monitor the content distribution strategy across digital platforms, including email, Facebook, Twitter andInstagram, and video· Manage the marketing budget for Facebook· Manage and monitor commercial campaigns across social media platforms to ensure promised targets were achieved· Implement and manage new digital products across social media platforms and email· Develop, manage and monitor the editorial strategy across our email products· Test audience segmentation across our email products· Lead and/or assist bespoke projects for editorial and commercial teams, to drive audience growth and overall brandsentiment· Organise cross-team communication regarding audience development insights· Assist editorial and commercial teams in their decision-making with audience development insights· Prepare, deliver and present daily reports on audience development growth· Prepare, deliver and present weekly presentations on audience development growth

- Researching, writing, curating and editing editorial content- News and opinion writing- Search Engine Optimisation (SEO)- Professional social media management and development (understanding social media audiences, reach and trends)- Site and Wordpress development- Liaising with media and contributors- General administration tasks and reception- Examples of published writing: “In 18 days I’m going to lose my friend, Phil. Please, help us.”:http://www.mamamia.com.au/peter-dutton-deportation/; “Why is Mark Latham still on our screens?”: http://www.mamamia.com.au/mark-latham-andrew-okeefe/ ; “I was convicted for being gay.” http://www.mamamia.com.au/convicted-for-being-gay/

- Founded and published the website, You Will Find- Researched, edited, wrote and published articles with You Will Find- You Will Find credited as the most successful nation-wide YMCA media endeavour, to date- Increased the reach and engagement of our social media audiences on Facebook, Instagram and Snapchat- Recorded and edited video content- Produced and sent press releases to nation-wide media outlets, tailoring content specific to Queensland regions- Liaised with media and government to facilitate opportunities for Youth Members and Executive Members to discuss the program- Spoke on state and national radio

I completed the work experience opportunities during holiday periods. Became proficient at general administration tasks and reception, research and writing editorial content, comment moderation, site and Wordpress development.