Abby Chinery Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

I am responsible for making PR drive the SEO needs of multiple clients in a range of industries, from the sports sector to the beauty industry.Main tasks include:- Researching and writing original press releases- Outreaching client releases to journalists and the media, building relationships- Running organic link-building campaigns for clients to aid their SEO goals- Creating blog content for a variety of companies- Managing PR campaigns with influencers (social media influencers, bloggers)- Guest blogging- Using domain analysis tools (Moz, AHREFS, Majestic)

Paris Area, France

As a Digital Marketing Executive I was responsible for the company's online presence, ensuring that our core values were disseminated over various digital channels, including social media. I have experience in managing the company's Twitter, Facebook, Instagram and blog; utilising these to market our concept to a wider audience. I was also responsible for much of the company's PR, liaising with various publications in the US and elsewhere (Paris, Tokyo). I grew our contact database and created relationships with various journalists in order to get published. Other tasks that I was in charge of included creating content for our blog in order to boost SEO efforts, proofreading official documents, website copy and correspondence. I was in charge of creating the graphics for social media and posters. I have experience using the online programme Canva to do this. Outside of my digital responsibilities I had to meet with potential clients and partners to go through our concept and create an engaged community of users, I also helped organise events we sponsored in Paris and also organised our launches in cities around the world. This included looking for venues and attending events as our company's representative.My time at BonAppetour has given me experience in content marketing and has enabled me to write online content for the blog and website. I have a working understanding of SEO, Google Analytics, Facebook Ads, WordPress and A/B testing. I have also been able to get to grips with social monitoring tools and the specific nuances between social networks in general.

London, United Kingdom

During my time at the Tavistock and Portman NHS Foundation Trust I worked alongside the project manager on a project to bring in a new patient record system. I was responsable for much of the project’s communication, as such I designed and created content for publications such as newsletters, posters and wrote the copy for bulletins to be sent out to the Trust. To create these I often had to work closely with staff, interviewing them for stories to be put into these publications. I used these platforms to communicate the project's key messages and benefits. I was equally responsable for managing project documentation, for example action logs, risk registers and highlight reports. As a part of this I had to make sure project members adhered to actions and deadlines. As a part of my role, I co-ordinated meetings and took minutes- including for board meetings, where I would liaise with the CEO of the trust and other key staff members. I offered general admin assistance to the project manager alongside my communication tasks.

Paris Area, France

During my time as a Marketing Assistant I managed the company's social media profiles and gained experience in Google AdWords and Facebook advertising to spread brand awareness. I also created content for the company's blog and wrote articles for other relevant sites in order to drive traffic and potential clients back to our company's page. I was heavily involved in brand management, including an exciting project to revamp the company's image. Tasks for this included coming up with the company's new slogan, creating website copy and translating from French into English whilst retaining the brand's style in order to ensure a standardised message across languages. I helped design and write the copy for the company’s landing page, and also product descriptions; making sure to carefully proofread these before they were submitted to Apple to be placed in the App Store. I liaised with journalists on a daily basis through several different marketing campaigns, relying on email marketing and Twitter to reach out to the media. As a part of these marketing campaigns I worked very closely with our in-house graphic designer to create infographics that were to be placed in various publications.

Bachelor Of Arts (B.A.), French Studies

Education record