Abby Dghaim Email & Phone Number

Canada

We are a boutique digital marketing agency focused on providing the very best in marketing strategy and execution with a focused attention to engaging content, targeted audience development and performance analytics.We bring a world of experience from various backgrounds, industries and businesses allowing us to help our clients grow their companies and.

Toronto

• Championed management of North American flag ship academy to increase awareness of brands, promoting education, and securing new business. Managed all operations, including collateral content, performance, analytics.
• Propelled attendance by 23% and decreased seminar cancellations by 17%, by hosting VIP events for clients, and personalized visits from education team, promoting academy.
• Collaborated with national field teams, implementing annual events, organizing and launching innovative charity, PR, and marketing events.

• Directed complete planning and coordination of shows, overseeing budget, scheduling, logistics, resource allocation, and vendor relations. Liaised with national field teams on weekly basis. Executed 12+ shows/events.
• Planned and launched strategic national online educational brochure, decreasing printing costs by working with environmental friendly methods.
• Recognized opportunities, maximizing revenue by up-selling and offering improvements, and creating outstanding events and brand recognition.

Toronto, Canada Area

• Led $1.8M budget, managed relationship building, logistics, data analysis/forecasting, and experiential marketing campaign development. Devised strategic marketing objectives and organic growth opportunities for client.
• Realized 100% increase in overall account revenue by benchmarking programs and driving PR/media relations.
• Triggered 40% market share increase by facilitating national experiential campaign for Novartis Canada and Cap C subsequently, receiving nomination for Canada Marketing Award.
• Generated 7% increase in coupon redemption by executing highly successful marketing/brand development campaigns. Traveled nationwide, penetrating new markets and presenting new offerings and initiatives.
• Cultivated relationships with clients and retail partners, including Kraft¸ Novartis, TELUS, 3M, McDonald’s and KAO, resulting in organic growth within companies.

Progressed from Customer Service Manager role (12 reports) to complete plan and initiate new co-packing department. Supervised 2 direct reports, thrived in management of marketing projects, promotions, cost analysis, and client relationship building.

• Managed projects through the data collection and processing phases
• Reviewed questionnaires, study specs and computer programs prior to project launch
• Researched and evaluated sample lists customized to projects
• Listed project details and completed budget studies
• Produced quality assurance reports
• Completed project and follow-up on daily progression reports

Digital Marketing Management, Marketing

Diploma In Business Marketing, Business Marketing