Abby Dilger Email & Phone Number

Denver, Colorado, United States

Lead Slack's webinar program, enhancing lead generation and pipeline expansion through strategic planning and cross-functional collaborationDrove 90% year-over-year growth in marketing pipeline by enhancing customer segmentation through data analysis and implementing targeted digital campaignsAchieved a remarkable 10% increase in leads during the first year of managing the webinar program through effective promotion strategies, including targeted outreach campaigns and optimized… Show more Lead Slack's webinar program, enhancing lead generation and pipeline expansion through strategic planning and cross-functional collaborationDrove 90% year-over-year growth in marketing pipeline by enhancing customer segmentation through data analysis and implementing targeted digital campaignsAchieved a remarkable 10% increase in leads during the first year of managing the webinar program through effective promotion strategies, including targeted outreach campaigns and optimized digital advertising effortsDevelop and manage end-to-end webinar campaigns, coordinating efforts across email marketing, social media, and paid advertising to boost audience engagementCollaborates closely with sales, product marketing, and content teams to align webinar topics with business objectives and audience interestsImplement innovative strategies for email campaigns using A/B testing, continuously optimizing and refining content to enhance performanceLeverage marketing automation tools for seamless webinar logistics management, attendee communication, and post-event follow-upConduct quarterly business reviews for the global webinar program, analyzing performance metrics to refine strategies, achieve KPIs, and enhance program effectivenessOwn and manage a six-figure budget for lead generation and pipeline expansion, allocating funds for activities including third-party webinars and high-profile guest speakersStays informed of industry trends to capitalize on emerging opportunities and maintain competitive edge in webinar and content marketingManage strategic vendor relationships with webinar platform provider, ensuring alignment of goals and strategies through regular meetings and communications Show less

Denver, Co, United States

Plays an integral role in researching, developing, and executing marketing strategies aligned to MeetingOne’s overall marketing plan. Manages and optimizes several key marketing platforms and establishes quarterly goals for their ROI.

Denver, Colorado

Assists in developing and implementing marketing campaigns, events and various marketing initiatives. Plays a key role in researching combined marketing and sales projects to determine action for the marketing team.

Oversaw seamless execution of Castle's public events, coordinating venue setup, managing databases, updating digital platforms, executing direct marketing campaigns, and managing budgets.