Content Writing & Strategy● Manage the overall strategy for client’s content and branding; Conduct content inventories and audits to identify current and future needs. Ensure all content is on-brand, consistent in terms of style, quality and voice.● Develop content schedule for whitepapers, webinars, infographics, blogs, landing pages, and videos to engage the target audience; organize and track deliverables via Microsoft Excel monthly content calendar.● Install and monitor Google Analytics to evaluate brand performance and implement SEO/SEM strategies.● Manage client social media accounts across multiple platforms using Hootsuite and Facebook Business Manager, resulting in increased brand awareness and post engagement.● Write social media content, email content, short and long form blog posts, headlines that pop, and CTAs that encourage the click.● Conduct SEO research using SEMRush and Google Keyword Planner to ensure overall content and web strategy is optimized.Graphic Design & Web Design● Design and create highly engaging custom graphics utilizing Adobe Photoshop and Canva for social media and email marketing.● Use Wix and Hubspot to build SEO-driven landing pages that drive conversions without sacrificing style.● Stay up to date on design trends, applications, and best practices to inform strategy.

● Directed digital marketing and branding for GITC Giving Week 2020, a weeklong campaign that featured an online auction via Bidding for Good, paired with a Global Giving fundraising campaign.● Managed client social media accounts on Facebook, Instagram, LinkedIn, and Twitter.● Optimized monthly Mailchimp e-newsletter resulting in audience growth to 6,400 subscribers.● Conducted interviews, performed research, and published original blog posts on music education.● Wrote and distributed press releases to local and national media.

● Directed creative for "Shine," including concept development, casting, prop & set creation.● Wrote script & narrative for 2-act show based on Jason Mraz’s musical catalogue that featured 7 San Diego inclusive arts organizations.● Directed rehearsals and 3 sold-out performances at Spreckels Theatre in San Diego.

Coordinated programming and provided resources for LGBT seniors, age 50 and over. Responsibilities included coordinating workshops and outings, publishing a monthly newsletter, providing community referrals, facilitating monthly Senior Advisory Committee, assisting with senior food bank distribution, and overseeing annual Senior Resource Fair.

Coordinated programming and provided resources for lesbian, bisexual, and transgender women. Responsibilities included coordinating workshops and lectures, organizing quarterly women’s dances, hosting annual Women’s Fest, publishing monthly newsletter, overseeing distribution of the Toni Atkins Lesbian Health Fund, and providing community referrals.