Abby E. Ryan Email & Phone Number

Allentown, Pennsylvania Area

Specializing in:• Website content• Email campaigns• Blog posts

Allentown, Pennsylvania Area

Managed Admissions and Financial Aid communications processes (print, email, web, social media, and other media) and participated with the implementation of the office’s multi-channel, integrated communications plan through a constituent relationship management (CRM) system. Served as a liaison between the Division and the Office of Communications, academic leadership, and various vendors that provide services to the College.Lead the work of professional, support, and student staff in executing major office communication projects. Lead other initiatives as directed by the Vice President or other members of the Enrollment Management leadership team.

Bethlehem, Pa

Facilitated communication activities for the Industrial & Systems Engineering Department at Lehigh University. This included: managing, writing and editing the department newsletters, press releases, articles and other printed and electronic material, managing the department's communication in social media, maintaining and updating the ISE website, coordination, planning and implementation of department events, creating development campaigns and events, enhancing student recruitment activities, collecting testimonials, data and statistics for reporting and accreditation purposes, tracking ISE alumni, working with the ISE Advisory Council, the P.C. Rossin College of Engineering and Applied Science staff, Lehigh's alumni and development offices, the ISE student organizations and any other related communication projects.

Allentown, Pennsylvania Area

Researched and wrote articles for internal and external publications, advertisements, brochures and collateral; coordinated production of internal and external newsletters (7+); wrote and submitted news releases and public service announcements, and utilized desktop publishing skills to design and produce advertisements and collateral materials. Coordinated content of hospital's employee website (intranet) along with the external website for the public.

Designed public relations/marketing materials, such as newsletters, brochures, posters, and ads. Used writing/communication skills to interest targeted audiences while also striving to create a stable relationship that reflects the image of the company. Maintained close relationships with all media sources in order to stay up-to-date and nurture those inter-personnel relations. Composed news releases and supervised projects and events. Oversaw weekly, monthly and quarterly newsletters. Implemented core values in action awards to better emphasize employee achievements. Created script and sets for community 90-second video for the City of Allentown's website. Oversaw numerous co-workers and interns in this position.

Master'S Degree, American Studies, 3.94 Gpa

Richly interdisciplinary, the MA degree in American Studies expands examination of the nation's culture beyond any one framework.

Ba, English/Professional Writing & Public Relations. Minor: Public Relations

Activities and Societies: ACE (Association of Campus Events), The Keystone Newspaper

Diploma