As director of brand, I lead institution-wide implementation of Purdue Global’s marketing efforts – utilizing a self-created, research-based marketing and content plan to advance Purdue Global’s brand and promote its unique value proposition to core audiences. • Guiding content efforts, athletes' NIL (Name, Image, Likeness) and influencer agreements for a partnership with Team USA alongside the following Olympic Games: Paris 2024, Milan 2026 and Los Angeles 2028. The initial campaign resulted in 10M+ video views and 500+ media placements.• Managing the brand relaunch and refreshed positioning of Purdue Global• Overseeing inspirational storytelling and innovative social media engagement initiatives.• Managing a 13-member cross-functional team of producers, designers, writers, social media creators and photographers.• Implementing integrated brand activations, including sponsorship and thought leadership initiatives.• Partnering with analytic colleagues to determine KPIs and prepare weekly/monthly reports for key leadership stakeholders.• Inspiring and ensuring the production and distribution of Purdue Global branding and marketing through collaboration with leadership peers, external strategic partners and marketing agencies.

Oversaw social media, paid digital campaigns and “This is Purdue” podcast for Purdue University and Purdue Global's social media channels, including YouTube, Facebook, Instagram, Giphy, Snapchat, Twitter and LinkedIn.TOP ACCOMPLISHMENTS• Outstanding social media growth: engagement grew by 24% and total followers increased to more than 1 million under my supervision.• Analytics focused approach: Oversaw the development of a comprehensive monthly and annual report.• Podcast launch: Oversaw the launch of “This is Purdue,” the official podcast of Purdue University. • Built a new team: Coaching and guiding a digital engagement team for Purdue’s flagship social media accounts, including a social media manager, social media specialist, social media associate, podcast producer, paid media manger and 4 interns. • Streamlined team collaboration: Integrated AirTable for better team collaboration on creative briefs and social media content calendars• Implemented new social media management system (Sprout Social) and reimagined the team workflow

Instructor for Advertising Writing course at Purdue University, covering the theory and practice of copywriting in various advertising contexts.TOP ACCOMPLISHMENTS• New course syllabus: Revised to focus on practical skills for students to build their résumés. • Practical training: Students receive training in InDesign, writing a creative brief, email marketing / Mailchimp and social media advertising experience.

Led all marketing, communications, media trade partnerships and audience development plans / budgets for Purdue University's performing-arts series. TOP ACCOMPLISHMENTS• Achieving ambitious sales goals: Directed marketing plans that generated more than $10 million in sales from 2008 to 2019.• Brand relaunch including a new brand guide with logo, tagline, colors and brand voice• Planned budgets and trade partnerships: Supported and promoted 30 to 40 events per season.• Digital marketing plans: Created from the ground up, and maintained, an enhanced, cost-effective online customer experience — including an all-new website and blog, along with social media strategies for Facebook, Twitter, Instagram and YouTube.• Season brochure redesign: Oversaw all production aspects of the season brochure — an 88-page direct-mail piece with a circulation of 35,000 that drove an average of 40% of total sales for each season.• Team building: Led a marketing team, including an art director, digital marketing associate, graduate assistant, and up to three freelance writers.

Oversaw all marketing and communication efforts for the Bloomington Center for the Performing Arts, a city-managed performing-arts venue. TOP ACCOMPLISHMENTS• Acquired new design skills: Learned InDesign / Adobe Creative Suite to design playbill programs for all performances throughout the season.• Launched new digital initiatives: Oversaw digital marketing (e.g., social media, targeted emails, website).• Assisted in audience development activities: Direct mail, audience surveys and cultivating student participation / outreach at local universities. Coordinated group sales / corporate group sales and playbill advertising.