Abby Erdmann Email & Phone Number

Chicago, IL, US

• Designed & implemented best practices for newly formed Insights capability; identified new data sources and designed data stacks to use in research for consumer brands, leveraging quant and qual custom research
• Led client relations for the Insights team across portfolio brands, influencing clients to adopt new data-first, insights-led audience approaches; clients included brands in consumer finance, alcohol, CPG, and retail.
• Represented Starcom in new business pitches; built and presented best-in-class audience, media, and creative strategies

Remote, US

• Built Conceive’s marketing capability from the ground up and represented the marketing function in all company executive meetings; wrote and executed media & event strategy, and identified new media partners
• Synthesized cross-channel data to set go-to-market strategy, built and maintained weekly KPI dashboards, and designed growth strategies
• Wrote the brand’s social strategy playbook; produced, managed, and optimized cross-channel social content, growing the brand’s social following

Boston, Massachusetts, US

• Synthesized performance marketing and industry data into growth strategies and trend analyses; provided actionable insights to team stakeholders that won hard-to-get and emerging demographics
• Designed and activated cross-channel audiences for multi-million dollar omni-channel campaigns on new and existing business for brands in industries including luxury, beauty, consumer finance, and CPG

Boston, Massachusetts, US

• Distilled large data sets across paid, owned, and earned marketing channels into actionable insights that directed media optimizations, audience targeting, personalization, and budget allocation
• Wrote custom research plans, built surveys, and analyzed key findings, synthesizing the “so what” into quarterly business reports and annual brand plans
• Worked collaboratively with offshore teams to automate monthly KPI reporting for clients, boosting team efficiency and driving cost savings

Schaumburg, Illinois, US

• Built and maintain KPI and social media dashboards using Microsoft Excel
• Boosted social media following and engagements significantly using actionable insights from cross-platform social media, website, and client data to restructure content strategy
• Built specialized Personas for use in e-mail marketing
• Write bi-weekly blog posts for the Interactive Health blog
• Produced To Health With It, a podcast that explores topics changing the health and wellness spaces and discusses how they impact the American workplace

Chicago, IL, US

• Cut conference expenditures and provided a more detailed view of conference ROI using Salesforce data
• Redesigned the marketing team’s logistics program using industry research and numerical analysis to cut expenditures
• Aligned cross-departmental marketing strategy into cohesive structure by managing the marketing team’s conference database

Costa Mesa, California, US

• Promoted the Vans Brand in Chicago through social media and personal outreach, successfully engaging hundreds of local students with the Vans brand through weekly releases of fresh, engaging media content
• Targeted social influencers and creators in Chicago, enlisting talent to attend and perform at monthly Vans Activations throughout the city

• Worked with fashion & beauty brands to conceptualize and produce their desired product image in advertisements
• Assisted with on-set production for client advertisements & fashion shows, including dressing and styling models

• Researched and designed client-facing production proposals in PowerPoint
• Scouted locations for B-Roll shooting
• Produced custom demo videos and graphics for clients

Chicago, IL, US

• Managed ShipBob’s Facebook, Twitter, and Instagram accounts
• Designed and launched Google Adwords and Facebook Advertising campaigns
• Researched, contacted and worked with prospective and current clients
• Developed and executed social strategies to engage prospective clients

• Taught children age four to ten basic and intermediate swimming skills.

• Aided in the success of a $10,000 crowd funding campaign
• Data mined information and contacts of prospective buyers
• Managed Vintage Campus’ Twitter and Instagram accounts
• Developed and executed marketing strategies to reach targeted populations

Bachelor'S Degree, Psychology, Art History

Education record