Abby Erdmann Email & Phone Number

Chicago, Il, Us

• Designed & implemented best practices for newly formed Insights capability; identified new data sources and designed data stacks to use in research for consumer brands, leveraging quant and qual custom research• Led client relations for the Insights team across portfolio brands, influencing clients to adopt new data-first, insights-led audience approaches; clients included brands in consumer finance, alcohol, CPG, and retail categories• Represented Starcom in new business pitches; built and presented best-in-class audience, media, and creative strategies

Remote, Us

• Built Conceive’s marketing capability from the ground up and represented the marketing function in all company executive meetings; wrote and executed media & event strategy, and identified new media partners• Synthesized cross-channel data to set go-to-market strategy, built and maintained weekly KPI dashboards, and designed growth strategies• Wrote the brand’s social strategy playbook; produced, managed, and optimized cross-channel social content, growing the brand’s social following

Boston, Massachusetts, Us

• Synthesized performance marketing and industry data into growth strategies and trend analyses; provided actionable insights to team stakeholders that won hard-to-get and emerging demographics • Designed and activated cross-channel audiences for multi-million dollar omni-channel campaigns on new and existing business for brands in industries including luxury, beauty, consumer finance, and CPG

Boston, Massachusetts, Us

• Distilled large data sets across paid, owned, and earned marketing channels into actionable insights that directed media optimizations, audience targeting, personalization, and budget allocation• Wrote custom research plans, built surveys, and analyzed key findings, synthesizing the “so what” into quarterly business reports and annual brand plans • Worked collaboratively with offshore teams to automate monthly KPI reporting for clients, boosting team efficiency and driving cost savings

Schaumburg, Illinois, Us

• Built and maintain KPI and social media dashboards using Microsoft Excel• Boosted social media following and engagements significantly using actionable insights from cross-platform social media, website, and client data to restructure content strategy• Built specialized Personas for use in e-mail marketing• Write bi-weekly blog posts for the Interactive Health blog• Produced To Health With It, a podcast that explores topics changing the health and wellness spaces and discusses how they impact the American workplace

Chicago, Il, Us

• Cut conference expenditures and provided a more detailed view of conference ROI using Salesforce data • Redesigned the marketing team’s logistics program using industry research and numerical analysis to cut expenditures• Aligned cross-departmental marketing strategy into cohesive structure by managing the marketing team’s conference database

Costa Mesa, California, Us

• Promoted the Vans Brand in Chicago through social media and personal outreach, successfully engaging hundreds of local students with the Vans brand through weekly releases of fresh, engaging media content• Targeted social influencers and creators in Chicago, enlisting talent to attend and perform at monthly Vans Activations throughout the city

• Worked with fashion & beauty brands to conceptualize and produce their desired product image in advertisements• Assisted with on-set production for client advertisements & fashion shows, including dressing and styling models

• Researched and designed client-facing production proposals in PowerPoint• Scouted locations for B-Roll shooting • Produced custom demo videos and graphics for clients

Chicago, Il, Us

• Managed ShipBob’s Facebook, Twitter, and Instagram accounts• Designed and launched Google Adwords and Facebook Advertising campaigns• Researched, contacted and worked with prospective and current clients• Developed and executed social strategies to engage prospective clients

• Taught children age four to ten basic and intermediate swimming skills.

• Aided in the success of a $10,000 crowd funding campaign• Data mined information and contacts of prospective buyers• Managed Vintage Campus’ Twitter and Instagram accounts• Developed and executed marketing strategies to reach targeted populations

Bachelor'S Degree, Psychology, Art History

Education record