Support the broad-based strategic, marketing and business objectives of the entire John Muir Health system. Apply marketing principles and best practices to achieve organizational goals and create awareness and demand for John Muir Health services among strategically identified target audiences. Partner with and provide strategic leadership for client departments (service lines, etc.), including collaborating on the development of operational plans and programs to support business goals. Lead the development of marketing plans and strategies for growth markets and specific service lines. Lead high level problem-solving and decision-making; accountable for successfully achieving business targets and marketing program objectives; collaborate cross-functionally to achieve results. Lead consumer marketing research and insight development; champion consumer perspective within the health system; advocate for consumer voice. Collaborate with partner organizations including Stanford Children's Health and UCSF Health on marketing efforts to drive business for joint ventures. Present and gain support for key marketing activities among Executive Leaders, C-Suite and Board Identify and make recommendations to leadership for capability and operational improvements. Lead planning and implementation of patient and external communications related to Covid-19 pandemic, including vaccine program. Lead, mentor and coach Marketing Managers to achieve successful outcomes for marketing programs. Member, Cultural Understanding & Advocacy CommitteeService line focus: Primary Care, Pediatrics, Urgent Care, Women’s Health, Pediatric Specialty Care, Employer Relations, Covid-19

Played a leadership role in creating awareness and demand for services among strategically identified target audiences. Primary focus was on consumer marketing for those health care services in which the consumer is the primary decision maker, with a secondary focus on physician outreach for key services, including pediatric specialty care. Initiated and led development of marketing communications objectives, strategies, plans, tactics and budgets to achieve marketing and communications objectives for the Health System. Partnered with cross-functional teams to ensure service delivery met consumer expectations.Service line focus: Primary Care, Pediatrics, Urgent Care, Women & Children, Pediatric Specialty Care

Served on the Board of Directors of Diablo Valley Montessori School, a private Montessori preschool in Lafayette, CA with a focus on providing children ages 3 months to 6 years a nurturing Montessori education and childcare in a family-centered community.

Startup Agency. Built and nurtured strategic client relationships.

Client Services consulting for DOJO during pre-launch phase.

Directed the strategic planning, development and execution of digital marketing programs, including SEM programs and website & micro-site development and maintenance across a breadth of businesses. Primary focus was on user-centric strategic planning, lead generation and nurturing throughout the entire purchase cycle within both B2B and B2C environments. Provided leadership within Agency as a whole; mentored and coached Account Management team in all aspects of the discipline of Account Management.

Directed the development of innovative and strategic creative solutions for multiple Microsoft domestic and global integrated advertising campaigns, including award-winning and effective campaigns for Xbox, Windows Live, MSN, Office for Mac, and Office XP, with budgets ranging from $1MM to $74MM.Cultivated and managed strategic client relationships to drive business success, including increased brand perception, awareness, and sales. Successfully led teams across multiple agency departments to ensure optimum strategic and creative output, effective and efficient use of budget, and achieve business objectives for clients.Drove collaboration with international partners to ensure global campaign consistency while allowing for cultural differences. Successfully managed and mentored multiple junior account teams of up to five people.