[In-house projects]• Planning and conducting UX design activities, such as user research (including user surveys, interviews, usability testing, etc.) and design review workshops.• Leading responsive UI designs for two customer-facing web apps (PWA) and one internal BMS website.• Collaborating externally with stakeholders, and internally with PM and developers, to evaluate and design customer experiences, and implement them into digital products.

[Client Project]• Worked closely with the client and end-users to identify pain points and potential opportunities to increase customer conversion and retention rate• Prioritized features and designed MVP screens for Treiner's website• Designed a new public landing page based on Treiner's new style guide

[Concept project]Delivered a hi-fidelity mobile prototype to encourage the public to get involved with the organization, and be motivated to reduce household food waste.