Abby Padilla Rdn, Cd Email & Phone Number

Wisconsin, United States

• Excellent written and verbal communication skills: The ability to articulate ideas clearly and effectively through various communication channels is essential for a communication and marketing specialist.• Copywriting and content creation: Strong writing skills to create compelling and engaging content across different mediums such as websites, social media, emails, and press releases.• Strategic thinking: Ability to think strategically and develop effective communication plans that align with organizational goals and target specific audiences.• Brand management: Knowledge and experience in managing brand identity, ensuring consistent messaging, and maintaining brand guidelines across all marketing materials and communication channels.• Digital marketing: Proficiency in digital marketing tactics, including social media management, content marketing, search engine optimization (SEO), email marketing, and analytics tools.• Graphic design: Basic graphic design skills and familiarity with tools like Adobe Photoshop, and Canva to create visually appealing marketing materials.• Market research and analysis: The ability to conduct market research, analyze data, and interpret consumer insights to inform marketing strategies and campaigns.• Project management: Strong organizational skills to manage multiple projects simultaneously, set priorities, meet deadlines, and coordinate with cross-functional teams and external vendors.• Relationship building: The capacity to build and maintain relationships with internal stakeholders, external partners, and media contacts to leverage opportunities for brand exposure and collaboration.• Adaptability and creativity: Ability to adapt to new trends and technologies while bringing innovative ideas to the table.

Wisconsin, United States

• Brand strategy: Develop and implement a comprehensive brand strategy that aligns with the company's vision, values, and target market.• Brand positioning: Identify and establish a unique and differentiated position for the brand in the market, based on market research and competitive analysis.• Brand identity management: Oversee the consistent representation of the brand across all marketing and communication channels, including logo, visual elements, messaging, and tone of voice.• Market research and analysis: Conducting market research to understand consumer insights, preferences, and trends, and using data to inform brand strategy and decision-making.• Marketing communications: Develop and oversee the implementation of integrated marketing communication plans, including advertising, PR, digital marketing, social media, and content marketing.• Cross-functional collaboration: Work with cross-functional teams such as sales and product development to align brand initiatives and ensure consistent brand messaging and experience across all touchpoints.• Brand advocacy and ambassadorship: Relationships with internal stakeholders, employees, and external partners to foster brand advocacy, engagement, and consistent brand representation.• Financial Record-keeping & Budget prep: Maintaining accurate financial records and budgets to help control costs, optimize cash flow, and ensure that the company's financial goals are met.• Financial Analysis and reporting: Conduct financial analysis to identify trends, evaluate performance, and make strategic decisions about the company's future.• Brand building through social media and brand awareness and social media content creator (TikTok, Facebook, Instagram).• Email automation and promotional campaigns via Klayvivo• Monitor and analyze analytics with Google Analytics

West Bend, Wisconsin, United States

• Managed a department budget of $3M per year and 65+ staff by overseeing all functions including cost controls and revenue generation.• Budget Management: Developed, managed, and monitored the school nutrition budget, including revenue, expenses, and cash flow.• Financial Planning: Developed financial plans and forecasts for the school nutrition program, including annual budget projections, meal pricing, and participation projections.• Cost Controls: Implemented cost controls to minimize expenses and maximize revenue, including negotiating with vendors, implementing waste reduction programs, and implementing efficient procurement practices.• Revenue Generation: Identified and implemented strategies to increase revenue for the school nutrition program, such as expanding menu options, introducing new meal programs, and increasing participation in existing programs.• Financial Reporting: Prepared and presented financial reports to school district administrators and the school board, including financial statements, cash flow reports, and budget performance reports.• Payroll Administration: Managed payroll by approving payroll for employees and ensured compliance with payroll regulations.• Accounts Receivable/Payable: Managed accounts receivable and payable for for the department including invoicing customers, tracking payments, and paying bills on time.• Inventory Management: Managing inventory including ordering food and supplies, tracking inventory levels, and implementing efficient inventory management practices.• Facilitated annual reviews, performance evaluations and improvement plans by collaborating with cross-functional team members and leaders across 10+ sites within the district• Developed a new process for PIPs for staff, managed documentation and presented at unemployment hearings.• Implemented an emergency meal program and safety policies for staff and students to ensure their wellbeing during the COVID-19 pandemic.

Iowa, United States

• Managed all HR functions including recruitment, employee relations,training and performance development by successfully supporting 3employees grow into management roles• Received the Rookie of the Year Award for showcasing a strongattention to detail and for leading company initiatives and driveculture by implementing the “CARES” employee recognition program• Gained recognition as a Champion of Diversity for demonstratingsuperior team building, inclusivity and leadership skills• Ensures licenses and certifications are current for all employees andmaintained compliance with all federal, state and local regulations aswell as Sodexo/client policies and procedures (e.g. NSF and Goldcheck audits)

Cedar Rapids, Iowa, United States

• Clinical Dietitian for campus• Oversight of nursing facility dining services • Conduct all nutritional documentation including care plans, nutritional recommendations, and meetings• Contact person for department

Master'S Degree, Nutrition Management, 4.0

Bachelor'S Degree, Foods, Nutrition, And Wellness Studies, General, 3.0+

Associate Of Arts - Aa, General Studies, 3.0+

Dmi & Ama Pro, Marketing