Spearheading Admiral Corporation's mission, I've overseen business units involved in Appliances, e-Mobility, and Energy services. My focus here has been on new business development, sales, strategy, brand management, and sustainability, significantly impacting the home appliances and consumer electronics segments. Under my leadership, we've established first-of-their-kind retail and marketing strategies, diversified product development, and significantly improved market shares and sales across the Middle East and Africa.

Admiral Appliances & Electronics Middle East CIS & Africa FZE, based in Jebel Ali Free Zone, Dubai, UAE is the regional headquarters of Admiral Corporation of America. Having made a successful impact in the American market, Admiral Corporation Of America has embarked on a mission to expand its global footprint with one such initiative being the regional headquarters based out of Dubai to address the markets of the Middle East, GCC, Africa, Turkey, CIS, Levant and South Asia.https://www.admiral-america.com/

At the helm of Driving Force Group, I'm committed to propelling the logistics industry toward net-zero emissions. Our mission revolves around delivering innovative, sustainable, and cost-effective energy solutions by harnessing renewable energy, pioneering green technologies, and leveraging data-driven services. My leadership emphasizes creating valuable opportunities for our industrial partners and investors, driving progress towards a cleaner, greener future.

We are focused on the convergence of financial services and industries experiencing technological disruption. A key priority is to facilitate the adoption of electric vehicles by commercial fleet operators through offering vehicle procurement, finance and leasing, and energy management solutions. At Yinlong will provide our global customers and partners with leading technologies and services designed to improve transparency, efficiency, and accountability, and our shareholders with the opportunity to participate in high-potential, growth industries.Yinlong Middle-East is based in the Jebel Ali Free-Zone and is the regional office of Yinlong Energy China Ltd. We provide Energy Storage Systems, Commercial Electric Vehicles, and Electric Chargers for the GCC, Africa, Turkey and India.As innovators pushing the boundaries of the Green Energy Revolution in technology, Yinlong has for long been committed to green development. Technology and material innovation have led to the emergence of Yinlong LTO (Lithium-titanate) material which has revolutionized the global new energy industry.Learn more on https://yinlong.me/

Experienced product & market development manager reporting directly to the Managing Director and Shareholders responsible for:- Territory Startup & Turnaround- Strategic Partnership Building- Market Expansion - Business & Channel Development- Sales Force Management - Product Management The role involves handling of USD 100 Million Annual business for the company’s brands such as Electrolux, Westinghouse, Bosch, Toshiba, Sharp and Rheem within the product categories of Consumer Electronics, Commercial Appliances, Small Domestic Appliances, Room Air Conditioners & Commercial Air Conditioners Key Tasks- Complete P&L responsibility for International Operations for Multinational brands within the Electronics & Distribution portfolio covering Middle East, Africa and Levant. - Acting as consultant on establishing process, building capability and bringing in new growth opportunities

At Electrolux, I led the charge in managing and innovating the Appliances portfolio. My tenure was marked by strategic planning, visual merchandising, and the establishment of a B2C department, contributing to a significant increase in sales and market presence.- Product Development for Major Home Appliances - Brand Developments are Electrolux, AEG, Zanussi, Fauer (European) & Frigidaire, White Westinghouse, Gibson, Kelvinator (American)

My early career at Panasonic was instrumental in setting the foundation for my expertise in product development and market expansion. Here, I delved deep into home appliance innovation, managing regional sales and introducing groundbreaking technologies to the Middle East and African markets.

- Managing of regional sales and marketing activities, negotiation with agents on sales functions and monitoring of activities - Developing of innovative sales strategies to increase market presence, visibility and achieve annual volume targets- Focus on channel-wise sales related to project/consultancy segment within the region- Focus on institutional sales, in regard to generating demand for commercially driven and consumer driven products, using the key institutional database accumulated by the Plus Card Point System of Panasonic- Managed the regional sales & marketing team comprising of UAE (12 staff), Oman (7 staff), Kuwait (14 staff), Qatar (8 staff), Africa (12 staff), Jordan/Egypt (7 staff) to achieve sales & self-driven marketing activities by providing the basic direction & focus from the principal firm