Abby Bailey Email & Phone Number

I have over 20 years of digital experience and currently Director, Digital Product Management Omni-Channel Sales at Thomson Reuters. I lead several digital product teams focused on driving leads, trials, and sales while building a modern e-commerce platform.Prior to TR, I was the Senior Director, Digital Experience at Self-Esteem Brands, the parent company of Anytime Fitness and Waxing The City. I led the digital marketing efforts to drive demand generation and customer engagement. I was also the journey product owner for Online Membership and Customer Lifecycle, two important growth areas for the companyPreviously, I was Senior Director of E-Commerce Experience for Best Buy’s multibillion-dollar online business. I led a team of 90+ and accountable for driving revenue and profit growth by creating engaging digital experiences across web and mobile. The business grew massively and made for a fast-paced and highly demanding environment. I’ve enjoyed growing my team and leading them, calmly and without drama, to deliver more and more, all while keeping costs flat to budget.I thrive in challenging situations and with my MBA, combined with my agency background, means that I balance creativity with a strong business acumen. This allows me to come up with original solutions in situations that may have stymied others. I have done this for companies of varying sizes and across multiple industries including retail, healthcare, financial services, CPG, and automotive. Prior to joining Best Buy, I helped to start-up a groundbreaking marketing company, Magnet 360, which offered full-service digital and traditional marketing through a network of independent agencies and technology companies.Previously I spent over 7 years in progressively more responsible positions with J. Walter Thompson, where my primary clients included Ford, 3M, and UnitedHealth Group.My digital expertise spans e-commerce, large-scale web design, online marketing, promotions, email marketing, social media, SEO/SEM, mobile app development, content marketing, and user experience (UX). I’m always keen to make new business connections or to reconnect with former colleagues, so feel free to contact me.

Listed skills include Integrated Marketing, Digital Strategy, Marketing Strategy, Digital Marketing, and 22 others.