Abby Berkery Email & Phone Number

Kansas City Metropolitan Area

Boise, Idaho, United States

• Managed and developed the ideation, fulfillment and activation of 100+ partnerships totaling $8.5 million in revenue, including cash, trade, naming rights and university partnerships from initial fact find meetings to post-sale execution• Oversaw athletic department relationships with marketing, video, football ops, sports information, etc. and work in conjunction to execute sponsorships• Attended fact find, pitch and recap meetings to offer support to the sales team and counsel clients on activation strategies to maximize their investments• Planned and executed sponsor events, game-day hospitality and sponsored promotions

Denver, Colorado

• Supported the sponsorship department to activate partner contracts, including the planning and execution for game-day activations and other events tied to partners• Integrated the Broncos marketing vision with that of corporate partners to execute on 30+ partner-sponsored events including Broncos Training Camp, Broncos Fit, and Trick or Treat Street• Assisted in the planning and execution of all major marketing events, this included budgeting, a staffing plan, and the overall run of show• Co-hosted potential and existing sponsors on game days in the Presidents Club, completing all preparation leading up to a game while ensuring our top tier clients had a positive experience

Kansas City, Missouri Area

• Collaborated with the Marketing and Fan Engagement Team to plan and execute events and in-game activations• Managed pre-game execution of color guard, the national anthem singer, Fan Experience tent, and engaged with fans at all home matches• Assisted with marketing activation set ups and fulfillment. • Conducted research on a new fan experience idea, presented it to the team, and executed it.

• Completed field pass check in and managed the Bud Light Field Goal Club• Hosted suites, building relationships with guests, ensuring they were satisfied• Assisted with all in game partner activations

University Of Kansas

• Planned bi-monthly meetings • Managed executive members on our social media, fundraising, and community relations• Advertised monthly meetings and invited guest speakers

• Executed game-day plans and promotional activities for all KU sports as assigned included but not limited to pre-game, in game and post-game activities• Ensured corporate entitlements were activated/fulfilled on game-day and assisted with requests from corporate sponsors• Facilitated and marketed special events such as Late Night in the Phog, Ladies Night Out, Anniversary Events, Ball Signings, Big 12 Championships, and NCAA Championships

Dublin, Ireland

• Studied abroad in Ireland while completing an internship• Developed their social media, flyers, and other marketing tools• Created a social media plan to be implemented in the future, grew their following and brand awareness

Lawrence, Kansas Area

Worked with up to 30 children at an elementary school in Lawrence, KS. Responsible for planning all daily activities and managing their safety and well- being.