Abby Caperton Email & Phone Number

Greater Los Angeles Area And Minneapolis-St. Paul

I develop of groundbreaking design and innovation playbooks for globally recognized brands, bringing a visionary perspective to brand evolution and strategic direction. My focus on trend & consumer forecasting, futures insights, sustainable practices, and innovative design methodologies fosters significant advancements in cultural relevance, environmental and social responsibility, and profitability.Leading with purpose, I expertly align mission and values, future and human insights and creative strategy to elevate brand positioning and capture consumer loyalty. I show the potential of innovation and target the 'mood market', delivering emotional resonance. This interconnected strategy crosses categories and industries – whether it’s pop-up events, branded products, or inclusive experiences, I help brands unlock the potential of consumer engagement.CLIENTS INCLUDE: Disney, Target, Amazon, Wal-Mart, Nordstrom, Macy’s, Eileen Fisher, Dick's Sporting Goods, and more.ACHIEVEMENTS:• Created IP playbooks to embrace products, experiences, and physical business locations to reimagine and extend the brand experience.• Orchestrated the creative strategy vision of $15B private label launches for major retailers, enhancing their market presence, brand differentiation and financial outcomes. • Championed sustainable circular initiatives and strategic innovations that delivered substantial benefits to businesses and their communities.• Developed multi-year design innovation roadmap for Fortune 100 retail client, futureproofing their approach to design and informing their most advanced and ambitious sustainability commitments. • Delivered keynote presentations on shifting consumer trends to over 1,000 industry professionals at international forums in major European cities including Stockholm and Amsterdam.Warm + Cool is a transdisciplinary consultancy providing strategic foresight, product innovation, and design direction to global industry leaders and iconic brands.

Minneapolis, Mn And Los Angeles, Ca

As the Lead Designer & Concept Director, I founded Target's Los Angeles Design Studio and directed the creative design strategy for designer collaborations and licensed partnerships. This included leadership within a combined multi-billion dollar division, encompassing Ready-to-Wear (RTW) and Kids' categories. Additionally, our division influenced and collaborated cross-functionally and store-wide to achieve the omni-channel brand vision, innovation, and sustainability goals.Mentored and empowered a forward-thinking team, fostering a culture of collaboration, innovation, and professional growth.ACHIEVEMENTS• Spearheaded trend forecasting and brand strategy for new brand launches that outpaced sales and market targets.• Directed the creative development of talent partnership and license pitches, managing relationships with Disney, Warner Bros., and DreamWorks for iconic brand launches including Star Wars. Achieved double-digit comparable sales growth.• Collaborated with Target's stakeholders, vendors, studios, and brand partners to successfully deliver ambitious and philanthropic brand launches such as Tom’s for Target Holiday collection.• Built strong industry relationships to drive Target's brand vision, emphasizing style, materials, and brand positioning.Target Corporation is a Fortune 100 American retailer with an annual revenue of over $100B (2023).

Minneapolis, Minnesota, United States

Categories: Women’s, Juniors Apparel & Accessories, Kids Swim & Activewear, Outdoor, and Accessories, Special Projects / Store-Wide ConceptsAs the Senior Designer managing multiple categories, I oversaw product innovation and drove improvements in design and development processes to achieve tactical business goals. My contributions spanned multi-million and billion-dollar divisions, fostering growth in financial performance while prioritizing design excellence, innovation, and sustainability.ACHIEVEMENTS• Key member in refining Target's design process optimization, minimizing presentation and sampling waste, and promoting sustainability.• Innovated and launched the inclusive sizing brand, Ava & Viv.• Led the transformation of Kids Swimwear, retaining customer loyalty and driving relevance, resulting in achieving #1 market position in Girls and Boys swimwear and 200% YOY sales growth.• Developed designs for several omnichannel 'Big Ideas,' including high-profile collaborations with brands like FEED USA, Missoni, and Lily Pulitzer.Launched career at Target as a Design Intern within Apparel & Accessories prior to achieving a fast-track career from Assistant Designer to Senior Designer.

Sustainability Studies

Ba, Summa Cum Laude, Studio Arts, Honors College

Development Economics And International Development