Abby Carter Email & Phone Number

United Kingdom

Bristol, GB

• Clients include:
• UWE MBA Guest lecturer.
• Alpha Insights- Marketing & Ecommerce consultancy, project-focused, speaking freeland & adhoc to business's, investors, & banks about specific projects & markets.
• SME Mens Fashion Brand. FTC. Head of Digital Marketing & Ecommerce- projects included site review, rewrite CRO strategy, UX review, rewrite navigation, customer services review, filtering update, and lead social.
• Travel start up. FTC. Head of Marketing- projects include- write all content & build front end of website, Industry PR launch, write social strategy & manage ongoing paid & organic social management, PPC strategy &.

Darlington, County Durham, GB

• Head up all Ecommerce & Digital activity- DTC & B2B
• 14 brand sites, 27 facias DTC
• 1 B2B site
• P&L owner
• Delivered significant sales growth
• Re-aligned digital strategy

Bristol, Avon, GB

• Head of DTC Trading and Ecommerce
• Client Services lead on all brand relationships
• P&L Owner for all brands
• Leading all customer proposition and life cycle marketing
• Responsible for all CRO Planning, UX reviews, client digital strategy, Optimisation roadmap & playbook

• Lead all Digital Marketing and Ecommerce for ANZ region
• Lead all Communication planning and promotion planning for ANZ region both online & offline
• Grew direct web share by 17% over 2.5 years without cannibalisation of another sale channel.
• Lead all ANZ digital Insight & Analytics
• Delivered Ecommerce growth of 158% 2019 v. 2018 across region for a 7% cost increase
• Delivered 58% Ecommerce growth during CV19 for a 0% cost increase 2020 v. 2019 – including 55% Net profit Growth v. target

Yeovil, Somerset, GB

• YOY Ecommerce Sales Growth of 44%
• Month on Month site visit increase of 3% a month
• PPC ROI of 645% YTD
• Implemented Affiliates, PPC, SEO Re-write of site, Geo Targeted Ads, Retargeting, Abandon Basket, Display & Search Marketing.
• Managed Site Re-platform from Site Core- Magento
• Manage the Digital Marketing, Customer Services & Ecommerce Team

Taunton, Somerset, GB

• Implemented first Marketing plan and strategy within very tight budgets.
• Implemented Social Media, Email Marketing & Paid Search
• Entire website re-platform
• Increase site visits monthly by 15%

Copenhagen K, DK

• Ecommerce sales up v. 2014 by 228% and 110% v. UK 2015 Sales Plan.
• Introduced Abandon Basket, Retargeting, Affiliates, Non Branded PPC, and entire site SEO rewrite and overhaul
• Month on Month growth of Facebook at 3% with an average of 78 new followers a week.

Bristol, GB

• Account manage and drive profitable growth of Affiliate relationships
• Manage and develop Affiliate platform
• Identify and build partnerships with digital publishers
• Optimise existing relationships to improve KPI's
• Work with product account managers to develop relevant promotions
• Develop assets and dual branded investment hubs

Norwalk, CT, US

• Manage all strategic marketing development and Customer alignment.
• Responsible for all GE EF internal and external communication.
• Execute full marketing mix.
• Develop Value Proposition and Growth plans
• Broaden and develop digital marketing capabilities of GE
• Manage all Voice of the Customer intiatives

London, England, GB

Managing all digital campaigns for www.lloydsbankwholesale.com using CMS Ektron. Providing Web analytics and analysing this for all stakeholders in order to develop the customer journey as well as developing planning and strategy for the Mid Market and CBI business units

Reading, GB

Charity and Community PRPlayer Liaising Assisted on all Press callsManaged Players community work and all Premier League initiatives

Cim Professional Diploma, Marketing

Foundation, Project Management

Marketing Ba (Hons), Marketing

Web Devleopment Fundamentals, Html, Xhtml And Css