Abby Cheng Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• All-encompassing expertise in digital marketing, covering strategic ad placement, social media oversight, content generation, KOL’s management and multimedia creation.• Skilled in crafting captivating social media graphics and managing engaging content to drive brand engagement.• Adept at graphic design, with a talent for creating compelling banners, gift cards, and booklets. • Manage and maintain Mi Nest company website, ensuring that it is up-to-date and functional.• Design and develop new website features, pages, and layouts to improve user experience and drive engagement.• Manage website content, including text, images, videos, and other multimedia assets, to ensure consistency and relevance.• Manage and cultivate relationships with marketing affiliates, including affiliate recruitment, onboarding, and performance monitoring.• Develop and implement strategies to increase affiliate engagement, drive traffic, and maximize conversions.• Collaborate with cross-functional teams to create compelling marketing collateral and promotional materials for affiliates..• Stay updated on industry trends and best practices in affiliate marketing and media buying to drive innovation and optimize results.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

● Build and manage the company’s social media profile and presence.● Analyse social media trends and explore new ways to engage and identify new social networks.● Provide creative ideas for content marketing.● Write effective content (English, Mandarin & Malay) for advertising materials, social media, etc.● Plan and implement advertising and promotional campaigns.● Assist and plan in monitoring advertising and promotional spend and budget.● Undertake any ad hoc assignments or tasks assigned by the Director.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

-Responsible for managing all our social media presence and well-versed on the platform including Facebook, Youtube, Tik Tok and Instagram.-Create creative post and campaign to increase the engagement between customers and admin.-To do live update and also some special event via social networking.-Responsible in preparing writing material, photo and video for social media updates.-Coordinate all social media channels in a consistent ‘on brand’ manner in line with our marketing objectives.-Responsible doing survey and other marketing strategy for social media channels. -Identify, establish and build a relationship with key influencers/communities-Growing number of potential followers/subscribers of social media platforms.

Malaysia

Oversee the day-to-day of the GMA Member Community: moderating and participating in conversations, addressing complex escalations, and iterating on our workflows and processesCreate Bootcamp & course content (both online & offline)Create content to grow the company’s footprint by e.g. blog, media column, social media, infographic, ebook, video, press release etc.Designing beautiful, rich graphics & social media content, infographics & video that are as engaging as they are shareable.Sculpting informative, valuable, digestible articles that audiences can’t stop reading.Publishing easy-to-skim, value-driven eBooks for download in exchange for a subscription.Assist in online & offline marketing campaigns, community, offline events, media & KOL campaign, business development & partnership.

Bachelor Of Communication, Communication And Media Studies, 3.15

Activities and Societies: AJK - Persatuan Pelajar Buddhist AJK - Persatuan Bahasa Tionghua

Malaysian Higher School Certificate (Stpm) 2016, Art Stream, 3.42

Spm, Pmr

Activities and Societies: Interact Club - Publicity

Upsr, 7A