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Abby Johnston Email & Phone Number

Strategy Consultant | Brand and Experience Advisor at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content)

Location: Australia, Australia, Australia 7 work roles 2 schools

1 work email found @whitegrey.com.au 2 phones found area 128 LinkedIn matched

✓ Verified May 2026 4 data sources Profile completeness 100%

Current company

Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content)

Role

Strategy Consultant | Brand and Experience Advisor

Location

Australia, Australia, Australia

Who is Abby Johnston? Overview

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Quick answer

Abby Johnston is listed as Strategy Consultant | Brand and Experience Advisor at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content), based in Australia, Australia, Australia. AeroLeads shows a work email signal at whitegrey.com.au, phone signal with area code 128, and a matched LinkedIn profile for Abby Johnston.

Abby Johnston previously worked as Strategy Consultant / Brand and Experience Advisor at Freelance Strategy (Brand, Digital Transformation, Cx, Crm, Content) and Strategy Partner (Head of Experience) at Untangld. Abby Johnston holds Bachelor Of Business, Advertising Extended Major from Queensland University Of Technology.

Company email context

Email format at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content)

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{first}@whitegrey.com.au

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AeroLeads found 1 current-domain work email signal for Abby Johnston. Compare company email patterns before reaching out.

Profile bio

About Abby Johnston

Abby is an experienced end-to-end strategist, whose expertise spans growth, experience, marketing, technology and brand. She’s spent 15 years working across innovative brands like Commbank, Lion Nathan, Lend Lease, L'Oreal, David Jones and Breville.Over the past 15 years as an independent consultant, she's worked with agencies like WhiteGrey, Isobar, HostHavas and Reborn in leading new business pitches, and developing strategy across all areas of brand and experience - spanning brand strategy, communications planning, digital strategy, CRM, automation and personalisation, content, UX, social, paid media and analytics. Her passion is in finding strategic levers that drive disproportionate impact."If Abby's CV ever lands in your inbox hire her, immediately. Not only is she one of the smartest planners I've had the fortune of working with, she's an incredible team player with an energy and enthusiasm that can light up even the dullest of boardrooms. You hear the description 'total gun' thrown around much more often than it's deserved, in Abby's case the phrase was invented for her."- Hannah SpilvaCEO & Co-founder of LVLY | Telstra Business Women's Awards Winner 2020 | Founder of the Year 2021 | Top 50 People in E-Commerce 2022

Listed skills include Digital Strategy, Creative Strategy, Mobile Strategy, Interaction Design, and 18 others.

Current workplace

Abby Johnston's current company

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Freelance Strategy (Brand, Digital Transformation, Cx, Crm, Content)

Strategy Consultant | Brand and Experience Advisor

7 roles · 12 years

Abby Johnston work experience

A career timeline built from the work history available for this profile.

Strategy Consultant / Brand And Experience Advisor

Current

Freelance Strategy (Brand, Digital Transformation, Cx, Crm, Content)

Sydney, New South Wales, Australia

Over more than a decade, I advised a variety of start ups, scale ups and enterprise organisations, helping to shape the brand and customer experience trajectory of organisations like Lexus, Lion Nathan, Commonwealth Bank, Momentum Energy, Stockland, U by Kotex, Huggies, Lend Lease, Frank, Challenger, L'Oreal Paris, Breville, Tourism QLD, Sunsuper.

Jun 2012 - Present

Strategy Partner (Head Of Experience)

Untangld

Untangld is a strategy studio redefining how businesses win. Listed as one of Australia’s 50 fastest-growing start-ups in the Financial Review.

Sep 2021 - Jul 2023

Freelance Senior Strategist

Whitegrey

2014 - 2016 ~2 yrs

Lead Strategist

Reborn

Sydney

Jun 2012 - Dec 2013

Senior Strategist

Isobar

Sydney

At Isobar I worked in digital strategy across a variety of brands including: David Jones, Tourism Northern Territory, ABC, Berocca and Icon Film Distribution Australia.

Aug 2011 - Jun 2012

Senior Planner

Whitegrey

Sydney, New South Wales, Australia

My work at The White Agency was focused on analytics and digital strategy, forging the early foundations of online acquisition and marketing for brands including The Commonwealth Bank, Lexus, Warner Bros, Teva Shoes.
Develop and present strategy for site redevelopments, microsites, mobile applications, social media and display media campaigns.
Collaborate with creative staff to develop digital ideas at both a conceptual and executional level.
Monitor project development through to completion to ensure alignment with the strategic approach.
Develop and present digital strategy for new business pitches.
Manage analytics for all agency clients, primarily The Commonwealth Bank (analysis of websites, campaign micro-sites, mobile applications and a virtual world).

Oct 2009 - Aug 2011

Communications Officer

Department Of Communities, Housing And Digital Economy Queensland

Brisbane, Queensland, Australia

Redevelop the organisation’s internal communications strategy.
Coordinate internal communications for a workforce of more than 1300 disability support workers across Queensland.
Develop communication development process guides.
Write communications material on behalf of the Executive Director.
Edit and proofread material written by others for internal communication.
Liase with graphic designers, communication officers and other corporate services stakeholders under tight deadlines.

Feb 2009 - Aug 2009

2 education records

Abby Johnston education

Bachelor Of Business, Advertising Extended Major

Queensland University Of Technology

Activities and Societies: • Business Deans Award for Excellence • Member of the Golden Key International Honour Society • Commonwealth.

Certificate Iv, Project Management

Australian Institute Of Management

FAQ

Frequently asked questions about Abby Johnston

Quick answers generated from the profile data available on this page.

What company does Abby Johnston work for?

Abby Johnston works for Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content).

What is Abby Johnston's role at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content)?

Abby Johnston is listed as Strategy Consultant | Brand and Experience Advisor at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content).

What is Abby Johnston's email address?

AeroLeads has found 1 work email signal at @whitegrey.com.au for Abby Johnston at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content).

What is Abby Johnston's phone number?

AeroLeads has found 2 phone signal(s) with area code 128 for Abby Johnston at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content).

Where is Abby Johnston based?

Abby Johnston is based in Australia, Australia, Australia while working with Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content).

What companies has Abby Johnston worked for?

Abby Johnston has worked for Freelance Strategy (Brand, Digital Transformation, Cx, Crm, Content), Untangld, Whitegrey, Reborn, and Isobar.

How can I contact Abby Johnston?

You can use AeroLeads to view verified contact signals for Abby Johnston at Freelance Strategy (Brand, Digital Transformation, CX, CRM, Content), including work email, phone, and LinkedIn data when available.

What schools did Abby Johnston attend?

Abby Johnston holds Bachelor Of Business, Advertising Extended Major from Queensland University Of Technology.

What skills is Abby Johnston known for?

Abby Johnston is listed with skills including Digital Strategy, Creative Strategy, Mobile Strategy, Interaction Design, Marketing Research, Social Media, Facebook, and Google Analytics.

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