Deeply rooted in the adventures and lifestyle of Northern Michigan living, Lakes and Grapes is designed to inspire people to get out and enjoy all things Lakes, Grapes, and Midwestern living. Lakes and Grapes is a premium Great Lakes region brand, representing the ideals and aspirational qualities of classic Lakes and Grapes living: optimism, community, adventure, and infinite possibilities. The Lakes and Grapes brand encompasses clothing, travel guides, stories and community involvement, all designed to encourage a balance of tourism, adventure, health, and self, all through the lens of life surrounded by Lakes and Grapes.

We are a social first marketing agency that specializes in creating and elevating stories in the digital space for wine & beverage, fashion, hospitality and lifestyle brands.The opportunities that the digital world has to offer are never-ending, and we are avid explorers of its landscape. At Clear Creative, we harness the power of forward-thinking and trend-setting in the digital space to craft high-quality, dynamic and personalized brand experiences that provide our clients with a powerful, competitive edge.

- Spearheaded comprehensive marketing strategies that elevated brand visibility and increased customer engagement.- Streamlined winery operations, optimizing efficiency in production, distribution, and customer experiences.- Successfully collaborated with internal teams and external partners to enhance Bonobo Winery's online presence and social media marketing.- Implemented targeted promotional campaigns, resulting in a notable increase in tasting room foot traffic and wine sales.- Played a key role in creating and maintaining positive customer relationships through effective communication and customer-focused initiatives.

Promotions:- Responsible for supporting the team and Stadium's general marketing functions to enhance awareness and deliver a brand experience that exceeds the fans expectations. - Produces and executes all the game day sponsor promotional elements, including between-inning contests, giveaways, concourse displays, pregame ceremonies, first pitches and the National Anthem. - In charge of the branding vision and design work for all print and digital advertisements, including the creation of the 78 page game day program. - Researches and develops opportunities to increase the number of fans in attendance.- Produces the game day scripts.Digital/Social Media:- Provides compelling content for fans on TC Beach Bums social and web platforms using brand relevant tone and copy.- Creates entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, snaps, images and short format videos) to engage with the Beach Bums audience across social channels. - Revise, edits, and proofread's content as needed.- Participates in new content development including idea creation, monitoring trends and research.Public Relations:- Writes the Beach Bums press releases. - Interacts with the media and press to distribute press releases.- Releases key information across multiple platforms.Events:- Assists with various marketing activities inside and outside Wuerfel Park for home games and events.- Participates in off site appearances with the teams mascot promoting the team and the organizations different programs. - Energetically engages crowds.- Organizes all pre/post game events at the Ballpark.Sales:- Generates game day revenue through programs, merchandise and promotions. - Sells sponsorships and advertisements.Community Relations:- Leads in the creation and development of community relations and philanthropic strategies.- Demonstrates that the Beach Bums are a good neighbor and a community leader.

Contributed to the Super Bowl 50 Book sales, assists with building traffic to the website and social media outlets, conducts market research, and collaborates with athletes, coaches, bloggers and sports reporters on book promotions and advertising.

Assists the marketing department with building traffic to MyNorth.com, writing weekly articles and text Ads for the Kids Up North, Style & Getting Up North Newsletters, providing sales support with targeted emails, distributing Traverse Magazine & special publications, event planning, conducting market research, and writing press releases.

On air talent as a sideline reporter and play by play commentator for men's and women's basketball, volleyball, baseball, hockey and women's soccer games streamed live to BTN.com

Assisted in all aspects of Gopher Sports New Media Department (Gopher Digital Productions) and production of in-game and web content for the Minnesota Gophers. Daily tasks consisted of shooting, editing of game highlights and promotional videos, logging game footage, assisting on video shoots, working with social media platforms and conducting interviews with athletes and coaches.

Assisted in promotional events, in game marketing promotions, and was responsible for creating advertisement flyers promoting St. Francis College basketball around the greater New York City area.

NCAA Division 1 Scholarship athlete