Abby Favali Email & Phone Number

United States

➢ Coordinate with teams across the organization to improve Medicare Star scores, a regulatory standard and reduce customer complaints. ➢ Worked with cross-functional team to reduce member disenrollment through welcome call and multi-touch campaign.➢ Analyze campaign data to evaluate success and adjust campaigns accordingly. ➢ Key member of team implementing predictive analytics to improve member experience and reduce complaints. ➢ Provide ongoing communication to leadership, throughout the enterprise, regarding initiatives and issues that may lead to customer abrasion.

➢ Content lead and project manager for the development, implementation and execution of internal operation wide employee engagement and leadership communication materials.➢ Key member of team overseeing the design and execution of a company-wide campaign management initiative.➢ Create targeted, integrated campaigns, working in conjunction with cross-functional teams, designed to improve member experience, develop customer engagement and close care gaps. ➢ Implemented SMS messaging to expand member communication, including a comprehensive member opt-in campaign. ➢ Collaborate with business units to create health plan and product positioning materials to expand member participation and promote cross-sell opportunities.

Tampa/St. Petersburg, Florida Area

➢ Created marketing plans for key partners to generate leads and drive net new business.➢ Spearheaded the creative development and implementation of a “Bullseye” program to be implemented nationwide.➢ Managed all aspects of quarterly budget and financial protocols.➢ Worked in close conjunction with sales to identify gaps in the market and planned campaigns to address those gaps.➢ Oversaw the execution of 40+ events throughout the South, including tracking and reporting results and developing a comprehensive plan for follow up.

➢ Designed annual field marketing plan, in collaboration with field sales, to generate leads, and pipeline and revenue. ➢ Demonstrated an 80% lead conversion rate for marketing qualified leads (MQL) provided to sales.➢ Engaged with cross-functional team to develop “FastStart FY17”, a national marketing program to kick-off FY17 sales. The program yielded over $200M in pipeline.➢ Led planning and execution of annual Cisco Connect events, a regional roadshow series. ➢ Planned all aspects of Cisco Live customer event, attended by 600 customers. Event execution included venue selection, event theme, negotiating with vendors, reconciling invoices and event budget, writing email copy and event promotion. ➢ Created and executed scalable campaigns leveraging digital marketing and database segmentation, measuring results and tracking success. Developed supporting campaign assets and content.

➢ Created and managed successful annual marketing plans for accounts, Tech Data, Avnet and Insight, tracking metrics and reporting results.➢ Managed internal and external communication of corporate initiatives and product launches. ➢ Managed budget and distribution of partner marketing development funds.

➢ Launched marketing program to promote shared value proposition of Cisco and ISV partners.➢ Designed demand generation campaigns, managing creative production of marketing assets including digital campaigns, video, direct mail and social media. ➢ Created closed-loop lead tracking process to measure campaign success.

Oldsmar, Florida

➢ Designed field marketing plan managing and executing all demand generation activities including; events and integrated campaigns, resulting in a 40% increase in sales.➢ Increased new logos in the Tampa market by 500%.➢ Modernized corporate brand, including redesign of corporate website.

Tampa, Florida

➢ Planned and executed customer educational events, increasing customer attendance 50%. Managed all aspects, including identifying topic and speaker, venue and customer recruitment. ➢ Managed sponsorships with Tampa Bay Rays, Tampa Bay Lightning and Tampa Bay Buccaneers.➢ Redesigned company website and developed all customer facing marketing collateral and press releases.

Clearwater, Florida

➢ Managed $15 million in marketing budgets, executing programs within respective budgets.➢ Designed marketing programs to promote technology solutions, over achieving funding goals by 50%.➢ Planned and designed national customer events, attended by 300+ customers per location. ➢ Designed go to market strategy, engaging with internal sales and resellers to uncover opportunities, provide sales support and assist in closing business. ➢ Consistently exceeded 100% of goals and performance objectives.➢ Received Tech Data “Partnership” award for role in developing the TD Rewards program, a company-wide sales incentive program.➢ Awarded the “SVP Outstanding Contributor Award” for planning and implementing Tech Data’s first “Digital Signage Summit”.➢ Engaged sales organizations to develop relationships, uncover opportunities, provide sales support and assist in closing business. Consistently exceeded goals and performance objectives.

Palm Harbor, Florida

Owned and operated a gourmet cookie company managing every aspect of the business including production, marketing and finance.

➢ Prosecution of cases for failure to pay child support, independently handling all aspects of 300+ caseload.➢ Initiated development and implementation of computerized case log system to replace paper-based system for use city-wide to track cases. System reduced administrative procedures by 50%.

➢ Civil prosecution of child abuse cases, managing 100+ case load from inception to conclusion.

Master, Business Administration; Marketing

Juris Doctor, Law

Bachelor Of Science, Psychology