Previously OutMarket, which is now part of iContactOwn product strategy and roadmap from conception through go-to-market for Marketing Automation SaaS product. Collaborate with on- and off-site teams in R&D, marketing, sales, account management, and support & services to drive alignment with vision and goals; communicate VOC to scrum teams. Lead problem discovery, VOC and market/competitor research, and win/loss analysis to identify unmet needs, determine target audience, prepare detailed functional requirements & use cases, and illustrate user experience; draw upon findings to craft and evangelize product messaging and positioning. Integrate customer feedback into product/feature roadmap. Source and manage business and technical aspects of vendor relationships. Lead all internal product training; present at conferences, participate in interviews, and publish blog or traditional pieces to convey value proposition.Selected accomplishments:• Served as member of Company Leadership Team driving strategic planning and operations; recognized as valuable resource advising other departments on process/procedure development.• Emphasize and achieve measurable improvements to customer engagement and renewals; continually communicate new features and product best practices, quantify and measure engagement success, lead dedicated cross-functional team that overhauled onboarding process and on-going education, and initiate development and delivery of several key, innovative product features to rescue at-risk customer profiles.• Act as Sales Engineer for complex and large deals, leveraging technical and business expertise to address all questions/concerns presented by prospective customer, overcome obstacles, and establish the groundwork for long-term customer relationships.

Provided life cycle product management and directed overall strategy/roadmap from concept through market delivery for innovative SaaS products. Fostered cross-functional collaboration to ensure successful development, launch, and support of key product initiatives and features. Served as VOC and SME; worked closely with scrum and UX teams. Led market problem discovery, win/loss analysis, and requirements documentation. Partnered with product marketing team to determine product positioning and messaging based on VOC and competitor research. Facilitated internal product training. Initiated vendor sourcing and managed on-going relationships. Interacted with customers to gather intelligence and obtain feedback for new features.Selected accomplishments:• Quickly increased scope of responsibility from one product to all major, active products: Vocus Marketing Suite (VMS) flagship marketing automation product; Help a Reporter Out (HARO) connecting reporters with 170K credible sources; PRWeb news/press release distribution service; and North Social Facebook Apps suite of 34 basic, advanced, and mobile apps, custom app-building service, and CRM support.• Provided instrumental leadership to grow VMS from zero to $45M in revenue and 4K+ customers.• Led key project to migrate acquired iContact app from LAMP to .NET, add new features to improve customer experience, and redesign appearance and flow to enable seamless integration with VMS.• Repaired strained relationship between product management and R&D teams and served as catalyst to transition to collaborative, highly productive team environment by fostering personal relationships with development and QA teams to gain insights and champion cooperation.

Developed and maintained product roadmap, conducted problem discovery, performed win/loss analysis, communicated required features/functionality, and conveyed intended user experience. Wrote use cases and functional requirements, including highly customized products/features. Coordinated with product development team; prepared task breakdowns, ensured alignment with priorities, and served as SME for functional questions. Managed requirements review/acceptance, specifications management, and delivery of contracted work for product initiatives with budgets up to $100K. Established, communicated, and oversaw product launch and organizational readiness goals companywide. Created product documents for sales and marketing; presented demonstrations and trainings. Developed and implemented strategies to measure product adoption, usage, and growth. Selected accomplishments:• Concurrently managed multiple key projects: Self Implementation features/enhancements allowing customers to easily configure software; Single Form form builder; and Revised Standard Business Reports capabilities using ETO Results.• Represented product management on Executive Cross-functional Teams handling focused customer vertical initiatives.• Facilitated open communication on product initiatives, built awareness, and enabled knowledge sharing by hosting regular Feature Demonstrations.