Abby Hawks Email & Phone Number

Helping empower marketing leaders across the globe to create industry change, impact, and connect with their peers on a deeper level through a variety of channels (curated public conferences, private round table discussions, VIP engagements, and much more).

- Representing Princess Polly Boutique at the University of Wisconsin - Madison through the Polly On Campus Program.- Curate multiple social media posts to drive sales for new collections within a set window.- Selected to be a part of Princess Polly’s first group of VIP ambassadors, the highest level available in the program. - Serving as the brand spokesperson to host events, positively interact with students, and increase brand awareness.- Featured on Princess Polly Boutiques website under the College Ambassador section.

Organized on-campus events partnering with The Public Relations Student Society Association-Madison Chapter and Recreation Intramurals with a combined attendance of over 150 students.Created an assortment of organic marketing materials to be strategically promoted across various social media sites.Reached out to nearly 200 clubs to spread information about the new Campus Tab feature on GroupMe.

Promoted OWYN Protein shakes across the University of Wisconsin-Madison coordinating events with five organizations.Interacted with over 150 students directly about OWYN to share their non-dairy and top allergen-free protein shakes.Served as a marketing and communications coordinator for the brand’s on-campus initiatives and drive partnerships.

Promoted the Maybelline “Born With It” Tour across Instagram and TikTok before the University of Wisconsin-Madison stop.Interacted with over 400 students directly about Maybelline, the number one cosmetics company in the United States.

Formulated four Instagram Reels alongside 14 stories directing engagement towards a personal discount code.Retrieved $3,170 in direct follow-on revenue through a commissionable link to patchology.com as well as the creator platform ShopMy.

Managed a paid social media campaign for the arrival of a new Sweetgreen location on the UW-Madison campus. Collaborated with the marketing team at the On Campus Nation Agency to drive creative strategies and implement them across various initiatives. Utilized modern trends to target specific audiences and stayed within allocated budget per the campaign.

Madison, Wisconsin, United States

- Executed a pop-up event throughout the UW-Madison Homecoming with an on-site manager to foster engagement.- Facilitated 300 student sign-ups for an Uber Eats promotion through in-person activation as well as hand-delivering 2,000 flyers across campus to individuals weeks before the event to help maximize the impact.

Morogoro, Morogoro Region, Tanzania

Enabled students in Tanzania to achieve better education outcomes by removing the barriers to school attendance and quality education.Developed and implemented a new online branding plan to cohesively integrate their mission on the website and LinkedIn.Increased reach by an average of 43% compared to the previous year across social media such as Instagram and YouTube.

- Introduce students to HBO Max in a meaningful way through campus-wide activations and personal social media content creation.- Connect with students by delivering large group presentations and over 30 personal conversations a week to increase HBO Max subscriptions.

- Represent the University of Wisconsin-Madison Alpha Xi Delta Sorority in communication with various companies. - Create brand-fitting content in conjunction with the communications team.

Madison, Wisconsin, United States

- Actively recruit new members to join the Kamps Fitness community and fall in love with HIIT training.- Communicate with over 275 potential customers and create events for those interested in checking out the company.- Create weekly social media posts for Instagram to promote the company and highlight all the benefits offered.- Hosted a 40-person group workout event for guests to join the themed workout.

- Promote the Edikted brand on Campus through personal content creation on social media sites. - Spread the news of my personalized discount code throguhout the UW-Madison campus and share about Edikteds new collections.

- Advised and created an educational health and wellness video production that reached over 20,000 students in the Midwest. - Received the Washington County 2020 Public Health Achievement Award highlighting leadership and service.- Spoke as a panel member at Every Kid Healthy Conference regarding health and wellness within school programs and how to better improve them.