Abby Huston Email & Phone Number

Chapel Hill, North Carolina, United States

Chapel Hill, North Carolina

• Manage, post and optimize organic content across all social channels including Facebook, LinkedIn, Twitter, YouTube, and Instagram.
• Created company Twitter account that has reached 1,285 followers, with a 3.5% engagement rate, over the course of 9 months.
• Collaborate with employees company-wide to incorporate needs of each department into the social media strategy.
• Interpret data from research and analytics to make decisions that increase the effectiveness of social media initiatives.
• Spearhead content amplification for the department, collaborating with others to advance the reach of our content.
• Manage online web-store by completing inventory management and placing orders.

Chapel Hill, North Carolina

• Reported performance of digital marketing campaigns.
• Analyzed and gathered recommendations for the marketing team based on digital marketing campaign results.
• Created and executed paid social campaigns for LinkedIn (1.06% CTR) and Twitter (10.5% CTR) that consistently perform above benchmarks.
• Conducted social listening on Twitter using SocialSprout.
• Compiled copy and graphics using HTML for weekly company-wide emails via Pardot.
• Completed content gap analysis and brainstorm new content ideas.

Anderson, SC

Responsibilities included basic office work and event planning alongside everyday Summer Staff duties.Intentionally sought development in leadership, communication, and time management skills with the guidance of a UNCW Career mentor.

Anderson, SC

Built intentional relationships with campers and served as a mentor throughout each camp week. Facilitated indoor activities while interacting with and supervising campers.Organized dorm activities and ensured safety during the campers' stay.