Iting (Abby) Lin Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

1. Conducted competitor analysis and market research.2. Led the website rebranding project.

Amsterdam Area

Media Planning and Reporting1. Cowork with the ad agency to develop a digital media plan for Pan-EU (NL, SE, NO, DK), aiming at boosting brand awareness, website engagement, and lead generation.2. Develop campaign messaging and creatives for always-on campaigns using creative automation tool such as Bannerflow.3. Monitor countries' paid campaign performance on a weekly basis and optimize deployment strategy with countries' marketing managers. Agency Management1. Liaise and monitor agency performance.2. Lead Pan-EU media agency tender project and source potential tenderers.Campaign OptimizationPlan and brief the creative team to optimize campaign assets. The click-through rate was improved by 2-fold.

Amsterdam Area

Branding & Product communication1. Tell the story of the company's core technology to boost brand awareness and shape brand image in Europe.2. Develop communication plans and key messages for events, product launches, and business milestones to facilitate communication goals.3. Align with multiple stakeholders to ensure that the core messages of projects/ campaigns are coherent among different channels.4. Generate creative ideas or campaigns to promote products.Project management1. Lead the comms projects, organise progress meetings, and follow up on the deliverables.2. Coordinate internal and external stakeholders such as PR, social media managers, agencies, and partners to align the timeline, key messages and goals of the projects.

Amsterdam Area

Amsterdam, North Holland, Netherlands

-Competitor analysis:1. Responsible for a monthly delivery of competitive benchmark and organized monthly calls for competitor review.2. Created quarterly GFK market analysis to track the market trend.-Business performance review:1. Created a monthly business performance review deck for cordless vacuum cleaners, including sales, IGM, sales to thirds, ratings & reviews, and quality status reports. -Product portfolio:1. Maintained the global product catalogue of FloorCare. 2. Communicated with the agency to update the digital leaflet.

Rotterdam, South Holland, Netherlands

-Generated content for social media platforms.-Boosted subscribers and followers on YouTube and Instagram.

Taipei City, Taiwan

• Created and organised data in excel for OCR (Optical character recognition).

Taipei, Taiwan

• Conducted in-depth interviews to gain insight to help design an online platform for Predator, a gamer-focused brand owned by Acer.• Helped develop UI/ UX based on user insights.

Taipei City, Taipei City, Taiwan

Achievements:• Operated a project which was successfully funded on Kickstarter (€35,379).• Improved Amazon listings conversion rate by 78%.• Increased 200+ Instagram followers for a client within 2 months.Responsibilities:• Managed and communicated with 7+ clients.• Explored unique selling points for products to boost sales on Amazon or Kickstarter.• Optimised over 50 product listings on Amazon. • Operated Email marketing for clients and modified the content according to A/ B testing results.

Taipei City, Taiwan

• Supported non-individual sellers (eg., Watsons, Cosmed) to build their stores on Shopee.• Supervised and refined the description and photos of products.

Master'S Degree, Marketing Management

Master thesis: Fostering Willingness to Disclose Personal Information through Expert and Consumer Endorsers. Core courses: - Consumer.

Exchange Program, Marketing

Courses: Inclusive Entrepreneurship - Grade: 9.0 • Investigated the entrepreneurship status quo in Europe. Export Plan - Grade: 8.5 • Gave.

Bachelor'S Degree, Marketing

Activities and Societies: - Leader of Waacking Group in NCHU Dance Club (15th). - Director of the 15th NCHU Dance Club orientation.

Exchange Program, Design