Design Lead
CurrentAs a Design Lead, I direct creative strategies for various digital projects including email, web, and motion, as well as cross-platform marketing campaigns for high-profile global accounts such as Taco Bell and Adobe. I regularly review and provide feedback to the creative team, ensuring visual designs maintain brand standards, align with the design ethos, and meet project goals. By partnering closely with cross-functional teams, I ensure the highest quality outputs, while leading small, focused teams to present and pitch smart and impactful creative strategies to clients. I continuously evaluate, optimize, and evolve workflows and processes across personal, team, and organizational levels to address inefficiencies and improve throughput.