Digital Marketing & Brand Manager
The only ADA Member Endorsed website design and marketing services provider for dental, dental specialty, and medical communities. PBHS is a full service marketing agency that provides website design, SEO, social media marketing, online reputation management, graphic design, practice branding, PBHS TruForm™, Launch Chat (live online chat), ADA TV, Silent Partner TV, TruForm, SecureMail, Launch Survey, and referral marketing services. PBHS is also endorsed by the AAE, ACP, and more than 30 state and national societies.Responsibilities:-Guide brand strategy through positioning, tone of voice, and visual identity-Conceptualize and execute marketing initiatives for products & services-Develop e-mail campaigns and automations in Pardot utilizing segmentation and personalization-Implement Pardot/Salesforce integration best practices-Coordinate marketing efforts with corporate partners-Guide digital advertising including Facebook ads and PPC-Facilitate brand’s print advertising from concept to approval-Bridge gap between marketing and sales to ensure success at every stage of the funnel-Coordinate additional brand marketing efforts with other departments including graphic design, web development, and SEO.-Manage company content writers-Partner with web developers to improve brand website and landing page UX.-Oversee trade show marketing
