Abby Katz Email and Phone Number

• Conducted research on industry trends, analyzed discoveries, and implemented ideas tailored to each of the menswear brands• Developed quarterly analytical recaps of various campaigns by organizing key metrics• Completed a summer-long brand partnership group project highlighting on marketing, PR, and event activation strategies and presented to company executives

• Devised unique strategies for social media, brand partnerships, and public figure collaborations for each of the company’s 46+ lifestyle brands as part of ABG’s 360° marketing strategy• Executed a successful 6-video TikTok campaign for Nine West in which all videos hold the most views on the account, averaging 480,000 views per video• Monitored product inventory and maintained spreadsheets to ensure efficient and organized campaigns

• Responded to Hurricane Ida’s impact on the City of New Orleans by creating Truckers for Nola and the first limited edition “NOLA Strong” trucker from initial concept to the final donation of funds• Performed detailed analysis to produce a cost-efficient product that can be marketed and sold to a large-scale demographic• Created the name, image and design of the “patch” that best reflects the city and their crisis. Negotiated all pricing for manufacturing and production to ensure that costs are low and donations are maximized• Utilize a strong and impactful social media knowledge across multiple platforms to successfully market the fundraiser • Develop and maintain a detailed spreadsheet application to track and monitor all sales, expenses, shipping, and inventory • Executed the sale of over 200 trucker hats which resulted in roughly $4,000 in net profits to be donated in under 6 weeks • Published in Tulane’s Crescent Magazine in article titled “Creating for a Cause: Truckers for Nola”• Expand upon the growth and success of Truckers for Nola to future benefit various New Orleans’ charities and causes

• Manage social media platforms for Alpha Epsilon Phi• Create content, interact with followers, and produce promotional posts for philanthropy events

• Summer sleepaway camp counselor for 12-year-old girls • Responsibilities included camper care, athletics, and general well-being

• Assisted in sales, production, inventory, and clerical work• Assembled and performed quality control of customer orders• Met with senior level employees on a regular basis to learn about marketing and growing a business from the ground up• Worked directly for company executives and the head of marketing on their day-to-day business needs