Dreml (DREH-ml): noun nap or dreamit all started with a drimmlein late 2020, sisters abby and dana were on the phone complaining about normal stuff: kids, husbands, how plain pretzels ruin everything, when they had an epiphanywhat if they could create the perfect snack mix?what if, there were no orphan peanut at the bottom of the bowl? what if no pretzel went uneaten. what if every snack was your favorite?so they turned it into a doafter a few test runs and a lot of really terrible flavored potato chips, they discovered the secret formula.collaborating with specialty grocers, small business owners and locally owned food manufacturers, they discovered a universe of well-known treats and new products that combined to make every snack an experience.today, the sisters offer roughly a dozen bespoke, made-to-order mixes, each with at least fifteen different flavors, ensuring that every bite is a surprise and delight. while they’re always up for a seasonal theme (superbowl, valentines, easter) there will always be a few fan favorites (bar in a jar, cookie jar, concession stand.)and while they’re pretty good at coming up with themes on their own, they’re also open to new ideas. have a product you’d like to suggest, or a theme you’d like to see? email abby and dana and let’s turn your drimmle into a do.

Non-Profit Merger Support

Austin-based, Waldo Photos is an early-stage technology company, using facial recognition to match photos from camps, schools, and sporting events to the end users. As part of a January 2019 around of funding, I consulted as part of the CXO team to advise on three strategic areas.Developed a flexible customer success staffing strategy: given the cyclical nature of the business with camps as the primary clients, I crafted an approach and hired a bench of summer and weekend on-demand professionals to provide 24-hour coverage for customer success and Tier 1 support. Led the launch of Waldo service into a new market area: responsibilities included P&L management, resourcing strategy, and operational execution for the initial cohort of six youth sport tournaments—serving over 100K athletes, 80+ photographers and brand ambassadors, and nearly 1M photos across the USProduced various tools and deliverables to support anticipated growth of company including training materials, KPI development, success metrics dashboards, and decision support tools.

Responsible for stewarding operations, budget management, and execution of strategic priorities for company's $250M technology division.