In the summer of 2023, I took the leap to start my own brand and web design studio, Figment Branding. Since its launch, we have seen great success and have connected with so many wonderful local small businesses, helping them to look their best!As owner and lead brand/web designer, I...⁕ Design brand identities and custom websites for small businesses⁕ Communicate with clients to help determine their goals and what is right for them⁕ Take care of administrative tasks, bookkeeping, and onboarding/offboarding tasks⁕ Network and connect with other small businesses at in person events and on social media

I had the pleasure of completing my student placement for Mohawk College's Graphic Design program at Kitestring Marketing Inc.As a placement student I…⁕ Designed content such as branded PDFs, brochures, and more for clients⁕ Worked on internal design projects⁕ Created short-form social media content and animated GIFs for Kitestring⁕ Created print-ready in-depth brand guideline booklets

I started freelance designing at the beginning of the pandemic, and continued working with clients throughout college!As a freelance web and brand designer I…⁕ Connect with clients across Ontario to determine their design needs⁕ Create brand identities (logos, colour palettes, typeface combinations) for businesses⁕ Design and develop websites for businesses on different platforms depending on their goals⁕ Work in a professional and timely manner to ensure the client’s happiness and satisfaction!

In the summer of 2022, I worked for Mohawk College’s Sustainability Office as a Social Media & Outreach Assistant. This was a student position and was a great opportunity to get involved with my college while classes were paused for the summer.As a social media and outreach assistant I…⁕ Researched, wrote, and created content for the social media accounts of Mohawk College’s Sustainability Office (mainly Instagram and Facebook)⁕ Created graphics and short-form video content highlighting sustainability⁕ Implemented a new social media strategy that resulted in overall positive growth on our social media pages

As a community manager I…⁕ Planned virtual events for a community of over 1,000 creative members on a consistent, regular basis⁕ Connected with young directors and photographers through Adolescent’s community channel by interacting, sharing current opportunities, and hosting events⁕ Managed my time working in an online environmentAs a graphic designer I…⁕ Created custom social media graphics for Instagram and other channels⁕ Turned event graphics into templates for easy internal access and editing⁕ Assisted in brainstorming and creating new branding ideas⁕ Created YouTube thumbnails for Adolescent’s original shows