Own marketing strategy & execution for Mahi Gold & Mahi Gold Outfitters.About Mahi Gold: We’re a family company with roots in a small coastal town - Chatham. To us, days spent by the water with family and friends are the best days there are. So, we make and curate clothing that’s made for those days.

- Own the Perigold shopping experience for the wallpaper, fabric by the yard, and seasonal/outdoor decor categories - Manage portfolio of 30+ high value, heritage brands in the luxury space- Strategize with suppliers to develop plans to grow their e-commerce business on Perigold and Wayfair- Collaborate with cross-functional teams to improve brand and customer experience - Attend trade shows to give business reviews and pitch opportunitiesAbout Perigold:For decades, the industry’s highest quality, original designs have been difficult to find without exclusive showroom access. In 2017, we set out to change that. We thought: What if the best premium home brands lived together in one place? Where design enthusiasts everywhere could discover unique, meticulously made pieces in exactly their style, for any space in their home? So we created a platform – a community – to connect our customers directly to the design world and its brands and voices.

- Managed day to day retail operations of Boston & Nantucket locations- Hired, trained & managed retail staff of 5+- Onboarded new brands and managed the For Now brand experience About For Now: We believe that the best brands have a story to share. A series of passions, needs, wants, or just-for-funs. And, we don’t always have the opportunity to learn their story—or even shop their products. Until now. For Now.With rotating inventory, we make it easy to find and shop products with purpose. And, when you do, you support (dare we say... invest in?) an entrepreneur that cares about the same things you do: quality, sustainability, fit, and the list goes on...

- Responsible for success of retail stores in Boston and Nantucket - Launched e-commerce platform in March 2020 -Discovered new emerging brands for For Now (Instagram, Trade Shows, etc.)- Onboarded brands and manage their overall experience at For Now- Created an managed Incubation Program with 5 brands per cycle- Managed performance for 25+ brands- Led brand partnership initiatives

- Owned weekly email newsletter - Focused on creating content for Instagram stories- Planned engaging events to play matchmaker between brands and customers- Opened pop up store in Wellesley, MA for the Holidays

- Brainstormed marketing initiatives and event ideas to drive in-store shopping - Created brand signage for 30+ emerging brands- Acted as a storyteller on the floor - Collected powerful consumer insights to pass back to brands

- Created and customized window sheets and open house collateral for a group of nearly 200 agents.- Worked closely with agents to create weekly email marketing campaigns.

- Worked with the corporate marketing team to implement the LIVE print and digital campaigns.- Collaborated with Graphic Designer to create guides for over 10 neighborhoods in the Greater Boston Area- Contributed to Gibson Sotheby's semi-annual magazine, "The Collection", for Spring/Summer.

- Brought structure to evolving start-up’s website with team of 5.- Performed a series of weekly competitive market analyses through observance of new products and in-store merchandising. - Created marketing and branding guidelines for photographers and designers. - Planned successful trunk shows to increase brand awareness and sales.

- Promoted the Barre & Soul brand and lifestyle on Simmons College campus.- Created content on Facebook and Instagram to encourage students to purchase New Student Pass. - Planned special classes for students to learn more about barre.

- Improved and maintained integrity of donation system. - Performed data imports and exports for new constituent management software (ETapestry).- Developed a system of processes and procedures to train staff members.

- Managed in-kind donations from organizations. - Created inventory management system to ensure there was enough product for all clients. - Maintained the boutique appearance so all clients felt like they were shopping in a store.

- Improved stock room efficiency by developing an organized system of navigating inventory.- Managed and handled high-volume shipments in preparation of seasonal rollouts.- Collaborated with team members to increase sales and maximize efficiency for customers to meet and surpass weekly goals.- Contributed to a positive customer experience by providing product information on the floor and checkout assistance at the point of sale.- Coordinated outbound customer orders by acquiring, packaging, and shipping requested items while performing light data entry.

- Created marketing collateral for special sales and events- Used Facebook, Twitter, Instagram, and Pinterest to share new styles - Attended buying shows with owner to identify which brands and models to carry each season

- Acted as a sales rep for nearly a dozen luxury shoe and accessory brands- Merchandised the store and windows as new product arrived.

I created Consign New England, a consignment concierge service, when I realized that time was the biggest obstacle for all those wishing to consign. My team served as the middleman in the consignment process. I strategically decided whether to consign an item through a consignment boutique or a website. I was able to maximize my profits with my brand knowledge and savvy shopping.My mission is to get all women consigning and feeling good about their closets and their look.