Believe it or not, the first focus group I moderated took place in a chat room, long before the days of Zoom. Since then, I've moderated focus groups and one-on-one interviews in research facilities, supermarkets, hotels, hospitals, homes, apartments, and even one luxury LA mansion. And of course, online.I help my clients get the most out of their qualitative research dollar by leading engagements from start to finish, including:- Mind melding with internal teams to solidify research objectives- Identifying the best methodology and sample plan to achieve those objectives- Writing a kick-ass discussion guide that goes below the surface and digs deep- Facilitating a great discussion with consumers from every walk of life- Turning the data into true strategic reports with actionable recommendationsI tend to work with two types of clients:- Internal market research and marketing folks at large corporations who need to outsource a project from start to finish- Mid-size or large market research firms who don't keep qualitative researchers on staff but need to plug in an experienced moderator on a project basisThe best part of this job is getting to learn something new about so many categories, and if you name it, I've probably worked on it in some capacity. Particular favorites are travel/tourism, food & beverage (OK really, CPG of any kind), health and wellness, and B2B tech.I like talking to people so much that sometimes I can't shut up about it, so I like to present, both internally for marketing teams and at conferences with other research nerds like me. Got a research challenge and looking for new ideas? Let's connect! I love to talk qual. abby@newleaferesearch.com
Listed skills include Focus Groups, Qualitative Research, Ethnography, Marketing Research, and 27 others.
