Abigail Garner Email & Phone Number

Bethesda, MD, US

Chevy Chase, MD, US

• Developed a metric for booking attribution, increasing quarterly averages from 27K to 90K.
• Collaborated with Finance to refine models and informed a shift to our monetization strategy.
• Created an internal tool that tracks vendor ROI to support Sales Ops, resulting in a 50% reduction in vendor churn. - Iterated on that work to make the information available to vendors resulting in an additional 17.8%.
• Designed the product vision & roadmap to combine two vendor portals and business apps into a single solution resulting in reduced maintenance costs, increased take rate, & improved user experience via NPS.
• Mentored two product managers in product lifecycle development and agile processes.

New York, NY, US

• Defined roadmap and OKRs for onsite personalization and expanded content strategy to include exclusive editorials beyond straight product listings which increased time on site, pages per visit, and overall engagement.
• Lead an overhaul of our systems architecture with engineering to support a new consumer loyalty program.

New York, NY, US

• Promoted for outstanding communication with stakeholders and consistently delivering projects on schedule.
• Created a proprietary scheduling application, streamlining the monthly production of advertising campaigns between Sales & Marketing across 7 divisions and providing transparency on key success metrics with centralized.

New York, NY, US

• Product Owner for two proprietary internal marketing applications focused on email acquisition, responsible for over 1 million new email subscribers.
• Partnered with legal department to ensure consumer data complied with necessary legal protections.

Stamford, CT, US

• Stabilized digital leasing processes & reporting which increased customer conversion by 18%.
• Expedited the processing of business reply cards by creating a digital solution for a previously manual process.
• Implemented end-to-end user testing to reduce fallout after the launch of new products.

New York, NY, US

• Prioritized e-Commerce roadmap for Ann Taylor, Loft, and Lou & Grey
• Wrote requirements and managed the launch of http://LouandGrey.com.
• Managed mobile and SEO roadmap for all three brands
• Established agile development processes & established Jira best practices by doing the following: - Inputting individual user stories into Jira instead of adding entire BRDs per ticket - Made every ticket accountable.

New York, NY, US

• Defined roadmap and prioritized features for innovative website creation tool that enabled marketers to quickly create customized, responsive, self-updating websites for authors and books.
• Increased usage of the website creation tool, from an average of four sites created a month to over ten, by training marketers across the company on WordPress, Photoshop, and domain management.
• Partnered with a cross-functional team of developers, designers, and stakeholders to establish a cohesive content strategy for company's new corporate website.
• Implemented a user testing practice to help inform key functionality and design decisions.
• Led a large data project focused on merging the genre taxonomies of Penguin Publishing and Random House company so that books were properly represented on the new corporate site.
• Facilitated marketing partnerships with Hilton Hotels and Digital Technologies, Inc.

New York, NY, US

• Researched multiple projects and created competitive analysis summaries.
• Coordinated with IT and marketing to set up coupon codes for the corporate website.
• Performed administrative duties for two vice presidents and two directors.

Product Management, Product Management

B.S. Of Communications, With Concentrations In Journalism, Religious Studies, And Anthropology