Abby Lehmer Email & Phone Number

Omaha, Nebraska, United States

At a time where the banking industry is experiencing a major shift, I'm focused on driving strategic vision, creating enterprise alignment and achieving results-oriented outcomes for American National Bank and the communities, people and businesses we serve. I lead our integrated team of marketing specialists, content writers, corporate events coordinators and brand facilitators through ANB's ongoing commitment to evolving and adopting new technologies, developing BaaS partnerships, elevating the client experience and modernizing our internal infrastructure to best meet the demands of today's dynamic and competitive market.

Omaha Metropolitan Area

Leading the "marketing arm" of the Communications and Talent team at American National Bank. My work includes a sharp focus on evolving current marketing practices in line with the bank's larger strategic mission of achieving a digital transformation. Actively applying my love for and skills in brand identity and design, omnichannel marketing, business and advertising strategy, user experience, digital-first mindset, web development, systems thinking and team leadership for the betterment of my team, the company and its customers and clients.

Omaha, Nebraska, United States

American National Bank's commitment and focus to transforming themselves digitally came in full focus in 2020 with a core systems conversion and the formal completion of its acquisition and rebranding of Western Bank in the Twin Cities. As a consultant, I contributed to their conversion efforts through my expertise and skills in branding, website design & development, communications, digital marketing and project management to help ANB prepare for and successfully implement the enterprise change management required for this conversion.

Omaha Metropolitan Area

Notable freelance projects:-Marketing website build for a nonprofit educational program (branding + IA/UX strategy consultant)-Marketing website build for a financial institution (IA/UX + strategy consultant)-Marketing website build for a cancer patient advocate nonprofit (volunteer in partnership with #48in48 for its Global Virtual Event - https://48in48.org/global-virtual/)***Using a mixture of strategic planning, critical thinking and tactical execution, I help entrepreneurs, startups and small business owners accelerate their brand in the marketing space. I provide comprehensive consultations based on market research + an audit of my clients' business goals and existing assets. With a focus on digital channels, I use a deep arsenal of tools and resources to meet objectives in the Google Marketing Platform, website structure/design and content/social media marketing and advertising.

Greater Omaha Area

As part of the account service team, I was a liaison between our clients and our internal teams. On behalf of both parties, I anticipated challenges and opportunities and facilitated projects from inception to launch. I managed a complex ecosystem of both artistic and analytic viewpoints. My focus was to protect the integrity of creative expression while maintaining the merit of data-driven decision-making.My client roster includes First National Bank of Omaha, Sioux Honey Association Co-op, Planitomaha, NCAA Men's College World Series, TD Ameritrade Institutional and Live On Nebraska.

Greater Omaha Area

The Share a Little Sweetness Tour for the Sioux Honey Association Co-op was a 10-week experiential marketing tour to promote the kindness and community that the SHAC cooperative of beekeepers prides itself to be built on. Our primary goal was to connect with the millennial generation and capture their attention with a modernized version of a nearly 100-year-old brand of honey.In my role as a secondary tour manager and intern with the agency, I was tasked to:• Build a traveling work schedule around experiences that would best achieve our goals• Curate a business plan and comprehensive training packet to clearly articulate the schedule, best practices and objectives• Manage an experiential tour that had a substantial impact on community engagement and a public relations campaign

Bachelor Of Science (Bs), Public Relations, Advertising, And Applied Communication, Graduated

Activities and Societies: Ad Club, AAF National and Omaha chapter membership

High School Diploma