• Planned and executed lead generation programs and regional events to identify and educate customers and prospects • Directed event logistics for seminars and tradeshows: scheduling, promotion, execution and follow-up • Managed live roadshow seminars throughout North America targeting IT users • Executed exclusive lunch events targeted at C-level executives • Incorporated social media into marketing strategy leveraging blogs, networking sites and videos • Analyzed and reported on program performance and success metrics• Identified projects and created segmentation campaigns to assist sales teams in discovering new opportunities and reaching pipeline goals • Nurtured leads and contacts from in-house database with custom built micro-sites to provide them with relevant decision making information• Managed email programs: developed content, created HTML and text emails, scheduling and execution• Produced promotional creative for online and offline campaigns• Managed Actuate’s quarterly customer newsletter: created theme, template, delivery and analysis• Researched and recommended vendors to continually improve program effectiveness• Managed budget for Market Development programs worldwide

• Assisted in the planning, promotion and execution of regional and online events• Supported and executed Actuate’s annual user conference• Built specific registration forms and landing pages for email and web campaigns• Scheduled sales rep calling sessions for program promotion and follow-up for online and offline events • Generated netFactor reports by region and account to provide sales reps with information regarding companies showing activity• Worked with worldwide sales team to identify additional contacts within an organization to reach sales pipeline goals• Continually updated leads/contacts in Salesforce with relevant industry, revenue and other data points needed to ensure sales readiness • Created and maintained programs calendars to keep sales apprised of all marketing programs

• Analyzed and coded data collected from sleep and dream research• Conducted orientations to prepare participants for research• Organized and ran data collection sessions

• Executed the daily operations and tasks of a general store manager • Managed, maintained and analyzed the performance of multiple product promotions • Reviewed store procedures from multiple Walgreens to determine overall best practices

• Acted as a leader and role model to 15 three year old children• Enabled children to grow and develop and kept them on track with their daily routines and activities • Promoted a safe and fun after school environment