• Creates and develops major content assets including eBooks, case studies, datasheets, web content, blogs, etc.• Identifies and supports opportunities to create feature articles and other media assets • Adheres to Search Engine Optimization (SEO) best practices and ensures all relevant content is appropriately keyword-optimized • Works with internal and external stakeholders to help grow our brand awareness and visibility • Conducts regular audits, reviews, and reporting to measure content performance across relevant and actionable KPIs

‣ Created and managed multi-channel marketing campaigns, including email marketing, content marketing, social media, paid advertising, and events to drive lead generation and customer acquisition.‣ Created the "Always-On" campaign strategy to maintain a continuous and consistent presence in front of our target audience, aiming to build brand awareness, nurture relationships, and generate leads consistently over time.‣ Collaborated with cross-functional teams, including marketing, sales, and product, to align demand generation efforts with overall business goals.‣ Conducted regular market research and analysis to identify target audiences, market trends, and competitive landscape to inform demand generation strategies.‣ Optimized marketing automation and CRM systems to track and measure campaign performance, lead generation, and conversion rates.

‣ Managed the strategy and creation of content (e.g., videos, e-books, infographics, testimonials, webinars, etc.) for “through partner” and "with partner" marketing initiatives to drive partners’ engagement with their clients and prospects, increasing content usage by 101%. ‣ Introduced interactive Partner Workshops to increase engagement and Partner experience, and grew engagement by 427% in 2023.‣ Created, drove, and maintained program content marketing and enablement strategy and responsibility over a variety of marketing assets to support our partners as they drive awareness and generate sales opportunities for their service offerings. ‣ Defined and prioritized relevant and timely assets to develop based on the Partner Program goals and partner needs.‣ Oversaw the accuracy of content in the Partner Program Portal, the program’s resource hub for partners, to ensure each asset is up-to-date, rebranded, and timely. (Updated 200+ assets during asset update project.)‣ Managed agency and contractor relationships for content development.‣ Wrote high-quality blog articles as a ghostwriter to support marketing and sales awareness and recruitment into the program.

‣ Managed editorial and creative content creation across all platforms, including email, social media, website, and stand-alone publications.‣ Created and maintained an editorial content marketing calendar for all aspects of content creation and delivery.‣ Managed brand strategy, including brand guidelines, brand vision, and internal branding website.‣ Preserved brand integrity by monitoring the consistency and quality of content across all channels, internal and external.‣ Organized and reconstructed new website content for the company website, including 15 pages and 150+ blog posts. ‣ Assisted in multi-channel go-to-market campaigns for brand development to drive traffic and increase ROI.

‣ Planned, developed, and managed social media content for Facebook, Instagram, Twitter, Pinterest, and LinkedIn to increase brand visibility. ‣ Introduced blog on company website and drafted and edited 30 blog posts for publication. Published 14 blogs. ‣ Developed a monthly blog newsletter, including managing contacts and tracking analytics. ‣ Created 330 workbook descriptions for the website storefront to increase Search Engine Optimizations.

‣ Drafted and distributed press materials, communicated with various media, and monitored media coverage.‣ Compiled and maintained Media Contacts List to distribute newsletters and news releases.‣ Managed multiple social media accounts and implemented new strategies to attract larger audiences. ‣ Conducted background research for press releases. ‣ Designed flyers and graphics for marketing plans.