Abby Mccormack Email & Phone Number

Atlanta, Georgia, United States

Collect, clean, and organize large datasets to support business decision-making.Analyze data trends and patterns to identify actionable insights.Develop and maintain dashboards, reports, and visualizations using Google Sheets and Looker Studio.

Atlanta, GA

- PureCars SmartAdvertising expert- Analysis of Search, Display, and Social performance data- Identify system-wide improvements to account management and performance- Leverage performance data to improve PureCars SmartAdvertising accounts- Provide recommendations for using additional or newly-available paid search, social, and display tactics- Technical.

Atlanta, Georgia

- Create paid search campaigns based on individual dealership goals and continually identify opportunities to make measurable improvements- Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities- Technical support for OEM turn-key partnerships- Develop and manage.

St. Louis, MO

• Coordinated creative staff, clients, and vendors to produce integrated digital campaigns, while overseeing strict timelines and budgets (clients included BASF, Enterprise Rent-A-Car, Nawgan, and AT&T)
• Digital campaigns included mobile and corporate websites, trade show iPad applications, Facebook promotions, and more
• Developed analytic strategy and compiled reports to meet client goals
• Recommended SEO and PPC strategies for new client RFPs
• Managed email marketing campaigns by communicating with vendors, clients, account executives, and art directors to develop assets and meet deadlines (clients include AT&T, Missouri Baptist Medical Center, and Con-way.

St. Louis, MO

• In house online marketing consultant for Scottrade, managing their search, display, and email campaigns
• Lead the development, strategy, and analytics of client email and search marketing campaigns
• Provided recommendations and support materials to Account Executives during new business proposals

St. Louis, MO

• Ability to think strategically and communicate marketing strategies effectively with clients based on their goals
• Provided daily management of clients’ search marketing campaigns, including keyword analysis, tracking, creative writing, and bid management
• Prepared weekly reports and analysis for market-leading clients including MetLife Bank, Amgen, and Accenture
• Managed Search Specialists to support client reporting and data analysis
• Experience with International search marketing campaigns (Germany, Spain, and UK)

Miami/Fort Lauderdale Area

• Developed marketing strategies for Fortune 500 clients in response to campaign objectives and budgets ranging from $100k to $3M. Marketing plans included online sponsorships and advertising, direct marketing, special.
• Produced campaign-specific sales presentations through writing, research, and graphical elements
• Created promotional programs and custom product demos using Flash and Adobe Photoshop
• Communicated with Sales and Production departments to develop custom online features
• Researched and wrote supporting copy for sales staff during agency/client competitive bid negotiations