Abby Mccormack Email & Phone Number

Atlanta, Georgia, United States

Collect, clean, and organize large datasets to support business decision-making.Analyze data trends and patterns to identify actionable insights.Develop and maintain dashboards, reports, and visualizations using Google Sheets and Looker Studio.

Atlanta, Ga

- PureCars SmartAdvertising expert- Analysis of Search, Display, and Social performance data- Identify system-wide improvements to account management and performance- Leverage performance data to improve PureCars SmartAdvertising accounts- Provide recommendations for using additional or newly-available paid search, social, and display tactics- Technical support for OEM turn-key partnerships- Develop and manage 1) ad hoc reporting for Agency/Group accounts, 2) performance and budget pacing reports for performance managers

Atlanta, Georgia

- Create paid search campaigns based on individual dealership goals and continually identify opportunities to make measurable improvements- Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities- Technical support for OEM turn-key partnerships- Develop and manage reporting for Agency/Group accounts

St. Louis, Mo

• Coordinated creative staff, clients, and vendors to produce integrated digital campaigns, while overseeing strict timelines and budgets (clients included BASF, Enterprise Rent-A-Car, Nawgan, and AT&T)• Digital campaigns included mobile and corporate websites, trade show iPad applications, Facebook promotions, and more• Developed analytic strategy and compiled reports to meet client goals• Recommended SEO and PPC strategies for new client RFPs• Managed email marketing campaigns by communicating with vendors, clients, account executives, and art directors to develop assets and meet deadlines (clients include AT&T, Missouri Baptist Medical Center, and Con-way Freight)

St. Louis, Mo

• In house online marketing consultant for Scottrade, managing their search, display, and email campaigns• Lead the development, strategy, and analytics of client email and search marketing campaigns• Provided recommendations and support materials to Account Executives during new business proposals

St. Louis, Mo

• Ability to think strategically and communicate marketing strategies effectively with clients based on their goals• Provided daily management of clients’ search marketing campaigns, including keyword analysis, tracking, creative writing, and bid management• Prepared weekly reports and analysis for market-leading clients including MetLife Bank, Amgen, and Accenture• Managed Search Specialists to support client reporting and data analysis• Experience with International search marketing campaigns (Germany, Spain, and UK)

Miami/Fort Lauderdale Area

• Developed marketing strategies for Fortune 500 clients in response to campaign objectives and budgets ranging from $100k to $3M. Marketing plans included online sponsorships and advertising, direct marketing, special promotions, and integrated elements surrounding marquee CBS Sports events• Produced campaign-specific sales presentations through writing, research, and graphical elements• Created promotional programs and custom product demos using Flash and Adobe Photoshop• Communicated with Sales and Production departments to develop custom online features• Researched and wrote supporting copy for sales staff during agency/client competitive bid negotiations