Abby Mckeown Email & Phone Number

Philadelphia, Pennsylvania

Greater Philadelphia Area

Philadelphia, Pa

Philadelphia, Pa

Alstin Communications is an award-winning full service communications firm specializing in interactive employer marketing. Offering the latest new media solutions for recruiting, Alstin helps forward-thinking human resources professionals empower their talent acquisition and retention efforts with Strategies, Communications, and Results.

Entered in the early stages of the development of this non-profit foundation, and helped summarize and refine the statement of its mission and goals.• Draft periodic press releases• Assist with planning of fundraisers and other events• Develop and implement viral and buzz marketing campaigns

• Recorded minutes of weekly meetings and managed communication among 30+group members• Developed on-campus PR campaigns to promote university-wide events• Oversaw smaller in-group advertising committees• Coordinated with local businesses to help foster relationships between PR students and practitioners• Assisted with developing meeting agendas; Organized group social events

• Developed new strategies to promote activities and events of Athletic Department• Collaborated with 10-15 board members of other organizations• Produced promotional videos for events• Liaison between La Salle University Pep Band and Athletic Department• Assisted with managing major events run and sponsored by the committee

• Managed department-wide video and audio equipment rental• Prepared equipment for future use• Managed schedule of production room use• Secured all classrooms and production rooms after classes• Other clerical duties

• Led qualified marketing team to develop viral and buzz marketing strategies throughout Philadelphia to increase Thursday night weekly bar attendance by 150% in four weeks• Coordinated with major local beer distributor to maximize benefit for both groups

• Completed 30-40 customer transactions per shift based on feature-benefit demonstrations• Helped train new sales associates• Assisted with store layout and managing stock

• Instructed Philadelphia theatre students age 6-18 in musical and drama performance• Was recruited as a pit musician for three musicals• Assisted in costuming, props, and production of three musicals• Supervised and documented daily arrival/dismissal of 100+ students• Other clerical duties

• Managed information table and distributed promotional materials to increase awareness of the McKeown Foundation• Advertised the foundation’s 17th Annual Golf Classic• Solicited donations contributing to Alzheimer’s care, research, and education• Successfully reached donation goal totaling approximately $1,000,000; exceeded goal of increased awareness

• Prepared promotional materials to be sent to alumni and friends of the La Salle University Athletic Department• Other clerical duties

Bachelor Of The Arts, Communication; Marketing

Activities and Societies: • Honors Program • Public Relations Student Society of America • Jazz and Pep Bands • The Masque • WEXP Radio •.

Education record