As Sr. Director of Client Services at Fullscreen, I worked across the Mattel portfolio to fuel product relevancy and drive digital innovation for iconic brands such as Barbie, American Girl, and Hot Wheels among several others. The global partnership encompassed digital marketing and strategy (e.g., social media, YouTube, influencer, content), original series and social production, proprietary research and insights (e.g., kid and millennial parent), paid media amplification and optimization, channel management, influencer marketing, and reporting and analytics. In this role, I led our cross-functional teams in the development and execution of data-driven multi-platform campaigns that digitally transformed brands both in the U.S. and internationally. Additionally, I served as a central point of contact for Mattel across brand, franchise, digital, creative, product, media, and legal teams with whom I collaborated to bring groundbreaking campaigns to life.

In my role as Director of Client Services at Fullscreen, I worked with AT&T to forge relationships with digital native audiences by creating breakthrough entertainment content that spoke to their passions. I oversaw a team of social-first experts across client services, strategy, integrated marketing, and creative on several major initiatives for the telecom giant. Here are a few examples:- In an effort to bring female-driven storytelling to the forefront, my team and I built the overarching social strategy for two female-driven series from AT&T & Hello Sunshine available exclusively on AT&T platforms. By customizing series footage for social with millennial women in mind, the promotion of "Shine On with Reese" and "Master the Mess" resulted in over 100MM social video views for AT&T- I spearheaded the development of the digital content strategy and execution of AT&T’s biggest event of the year, Super Saturday Night. On the eve of the Super Bowl, my team’s social efforts led to nearly 9MM views worldwide of the Foo Fighters and Run The Jewels live stream performance on Twitter. #SuperSautrdayNight trended #1 in the U.S. and worldwide on Twitter- Through social promotion and influencer marketing, my team and I brought one of the summer’s hottest music festivals, Wango Tango, directly to Millennial and Gen Z audiences via an exclusive livestream on the AT&T Twitter handle. In the midst of the livestream, AT&T announced a $1MM donation and a multi-year partnership with The Trevor Project, a crisis hotline for LGBTQ youth. The social promotion of the event resulted in nearly 5MM real-time views and trended #1 worldwide on Twitter

While at The Marketing Arm, I held a dual role as Account Director and Film Partnerships Lead where I helped some of the world’s most influential brands (e.g., Pepsi, Frito-Lay, Samsung, State Farm, etc.) navigate the world of entertainment. In both roles, I led our internal team of account managers, creatives, strategists and entertainment experts in the creation and execution of entertainment-based campaigns that brought brands into pop culture. A premiere example is Pepsi Perfect and the 30th anniversary of Universal's "Back To The Future":- In 1985, Pepsi collaborated with the production team on “Back To The Future,” resulting in product integration throughout the franchise. One of the most memorable scenes in the trilogy is when “Marty McFly” travels from the 1980s to October 21, 2015 and learns of Pepsi Perfect. The fictional futuristic beverage was created exclusively for integration into “Back To The Future II.” The 1980s visualization of 2015 was so iconic that fans and Pepsi customers were left wondering if Pepsi Perfect would ever come to fruition. Knowing that there had been tons of chatter about the fictional product for decades and that the anniversary was soon approaching, my team and I worked long and hard alongside Universal and Pepsi to make Pepsi Perfect a reality and give customers what they'd been asking for. We seeded teasers online, held an event at NYC Comic-Con to announce the product, launched a film-inspired TVC, and made a limited quantity available on Amazon and Walmart.com, which sold out in minutes. The innovative campaign won a Bronze Cannes Branded Entertainment Lion

In my hybrid role, I acted as Sr. Account Manager across the Pepsi business and Film Partnerships Lead for several clients of The Marketing Arm. As Sr. Account Manager on Pepsi, my team architected the beverage portfolio's U.S. music strategy and negotiated Pepsi's multi-year partnership with Live Nation. As Film Partnerships lead, I negotiated, led, and managed multi-million-dollar film partnerships for Pepsi, Frito-Lay, Quaker, Danone, and Samsung, sometimes in 25+ international markets.

As Account Manager, I led the day-to-day communication with multiple brands within the Pepsi beverage portfolio, identifying opportunities for agency growth. During this time, we executed several U.S. and international film campaigns, but my team most notably created one branded entertainment campaign that permeated pop culture:- We were challenged to drive awareness and engagement for Pepsi MAX. Therefore, we created a “zero-calorie cola in disguise” platform and brought it to life using the “in disguise” metaphor to transform then 20-year-old Rookie of the Year, Kyrie Irving into 70-year-old baller, Uncle Drew. We took Uncle Drew to a pick-up basketball game where he surprised unsuspecting players and spectators. Upon release, “Uncle Drew” was the most-watched sports video. Over time, Pepsi was inundated across its social medial channels with demand for more Uncle Drew. To feed the frenzy, we released additional chapters of Uncle Drew over the years. The series now has over 120MM views on YouTube, and Nike released a limited-edition Uncle Drew shoe. Then, in 2018 Lionsgate released a full-length theatrical film by the same name inspired by the viral series. As a team, we won a Silver Cannes Branded Entertainment Lion, among many other awards.

As Account Coordinator, I supported our State Farm, Pepsi, Hewlett-Packard, and Unilever teams on a variety of entertainment campaigns ranging from television integrations to film partnerships to events (e.g., Sundance) to award-winning branded content.

While at CAA, I learned the inner workings of the world's largest talent agency and how entertainment partnerships with iconic brands (e.g., Coca-Cola, Microsoft, Gap, Moet, Mattel, etc.) are shaped while supporting the co-head of marketing.I assisted with many cutting edge branded content campaigns as digital was beginning to take off. I also saw first-hand how the 2008 financial crisis transformed the advertising and marketing world.

In my role at Propaganda GEM, I supported executives by evaluating film scripts to determine placement and integration opportunities for global clients, including Audi, Nokia, Panasonic and Lacoste.