Abby Muehlfeld Email & Phone Number

Augusta, Ga, Us

•Directs all of Golden Harvest Food Bank's day-to-day marketing activities, long-term marketing strategy, and strategic brand management. •Manages all marketing and communications functions of the Food Bank. Oversees the Marketing Department in branding, direct communications, graphic design, website management, collateral management, public relations, advocacy, social media management, photography, and video content creation. •Successfully spearheaded a comprehensive rebranding initiative for this esteemed 40-year-old organization. The repositioning and revitalization of Golden Harvest Food Bank's brand, ensures its resonance with contemporary audiences while honoring its four-decade legacy.

•Manage all aspects of company operations from client prospecting to marketing strategy and public relations. •Perform comprehensive market research and analysis in response to evolving market conditions to proactively support new business opportunities •Manage multiple concurrent processes and where necessary, strategically prioritize to make sure all deadlines are met

Augusta, Georgia, Us

•Responsible for organizing and collaborating with internal teams and vendors to successfully design, plan, and execute proprietary events and sponsorships while ensuring consistent brand and event standards•Accountable for over 300 event sponsorship contracts for external organizations’ events, including negotiating renewals and fulfilling current contracts•Worked with design team on artwork for sponsor and event advertisements, scheduled sponsorship advertisements, and assisted marketing director with internal marketing endeavors•Identified and obtained new sponsors both for internal and external events•Hosted a special cooking show initiative, “Cooking From the Heart in Augusta” and obtained sponsors

Augusta, Georgia, Us

•Identified potential clients and met with business owners to uncover advertising needs, recommend strategies, and ensure proper execution •Implemented both strategic and tactical digital marketing plans, monitored website metrics to foresee trends, designed campaigns to promote products and services •Responsible for customer retention and reporting on all campaign progress•Dedicated to maintaining contact with clients during all campaign stages, managing each account budget, and invoicing clients•Core Competencies: Search Engine Optimization, Search Engine Marketing, Display Targeting, Websites, Social Media Marketing, Reputation Management, Email Advertising, Native Advertising

Milwaukee, Wi, Us

•Responsible for all marketing and recruiting efforts for Northwestern Mutual in the CSRA•Developed and implemented marketing strategies to enhance brand recognition in community •Planned and carried out all office events and outings•Worked with team of 7 districts throughout North Carolina, South Carolina, and Georgia to spread visibility of career opportunities•Sourced and interviewed full time and internship candidates for financial representative role•Achieved target in 2014 and exceeded target in 2015•Attended career fairs and held class talks at local colleges for recruiting and educational purposes•Coached new financial representatives during first 6 months in business; Responsible for growing office culture and productivity

Augusta, Georgia, Us

Responsible for working alongside all advertising personnel to grow digital sales and serve as a source of reference for all members of the advertising staff.KEY RESPONSIBILITIES/DUTIES•Build proposals for businesses from the smallest campaign to the most complex and present them to small or large groups of decision-makers •Prepare needs analyses and propose strong campaigns based on findings •Overcome objections professionally and creatively •Pull reports and analyze data •Maintain necessary reports for advertiser's campaigns •Identify key selling opportunities •Conduct proper needs assessments and build proposed campaigns that will facilitate lasting relationships between advertisers and TAC Media•Remain flexible in a field that is in a constant state of change•Carry out daily ride-alongs with advertising sales reps to aid in digital media advertising client discussions and close incremental business •Assist in training and coaching the advertising staff on new and existing products and services •Able to pull together comprehensive digital media advertising campaigns that will prove a strong ROI for customers•Serve as a liaison between digital media partners such as Engine 212, Yahoo!, and LocalEdge and the advertising staff in order to reconcile any client issues and assist in all campaign fulfillment and retention efforts with such accounts.

•Coordinated and designed graphics for external marketing endeavors; Assisted in management of content and graphics•Aided in managing, coordinating, and executing on-air giveaways and station promotions•Created and executed added value promotions for major clients; Helped pursue trade to secure promotional items, prizing, and other necessities

•Responsible for organizing and monitoring client project•Directed and supervised team of 11 individuals in collecting marketing research data through interviews and use of secondary resources•Formed and implemented strategies to increase awareness and attendance at baseball games•Analyzed project progress and made adjustments as needed

•Accountable for record and roll keeping duties at all meetings and events; Updated website with new posts and material

•Assisted with promotion of restaurant and event planning; created and updated flyers and newsflashes.•Maximized use of social networking media tools and communicated with external creative service providers.

•Provided superior customer service by checking in with customers at every table and resolving any issues to ensure pleasurable dining experience.•Interviewed potential new employees; scheduled servers with emphasis on efficiency and labor cost; maintained clean work environment.•Accountable for cash flow, deposits, safe, etc.

Bachelor Of Business Administration, Marketing

Education record