Abby Murray Email and Phone Number
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Abby Murray is a marketer, entrepreneur and design-enthusiast with a heart for building brands.Abby is CEO and co-founder of storyarb, redefining how B2B brands approach content. Launched in 2023 alongside Morning Brew co-founder Alex Lieberman, storyarb helps modern B2B marketing teams scale high-quality content through a subscription-based approach, a very welcome change to the traditional agency model.Before storyarb, Abby co-founded Mortarr in 2017, a search and discovery platform connecting the commercial construction and design world online. Abby built the brand and the product with her incredible team of talent while serving as CEO for the software startup. They led the company to +1,500 companies showcasing their work to tens of thousands of MAUs before its acquisition by Ecomedes, Inc. in early 2022. Mortarr.com continues to be the leading source for project inspiration, pros and products within the built environment, now powered by sustainability product data from Ecomedes, Inc. Abby Murray served as Chief Marketing Officer of Ecomedes, Inc. for a year after the acquisition, supporting the merging of the organizations, defining the brand, setting the product direction, and leading the marketing team through KPI-driven campaigns, digital strategy, and communication for Ecomedes, Inc., its platforms, and its subscribers. Prior to Mortarr, she founded a coworking space, The Outlet, and a B2B agency offering marketing and commercial design services to firms across multiple industries. The agency, Brick (fka The Marketing Plant), was the birthplace of Mortarr and the team that fueled the platform’s development and growth. Brick was a wholly owned subsidiary of Mortarr until its acquisition in 2022. Abby graduated from the W.P. Carey School of Business at Arizona State University (ASU) with a degree in Marketing and complimenting design studies in The Design School at ASU.Abby has been featured in The Wall Street Journal, Thrive Global, MUSE by Clio, Interior Design, Star Tribune, TECHdotMN, Finance and Commerce, Twin Cities Business, The Business Gist, and The Minneapolis Egotist. Most recent awards for her platform and agency work include AdFed 2020 The Show, Top 3 Finalist for 2019 TCSW Emerging Startup of the Year, AdFed 2019 The Show, AdFed 2018 The Show, a 2018 Telly and highly-esteemed top national awards from Fidelity and Schwab. For more from Abby, or to just give her some digital high-fives, connect.
Storyarb
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Co-Founder + CeoStoryarb Jun 2023 - PresentNew York, New York, UsOur story is telling yours.storyarb is the modern brand’s full-stack, fully-flexible content subscription, powered by world-class copywriters and strategists who take your content and brand story to the next level.A marcom team’s bestie, we provide all the copywriting support necessary for individuals and the complex content teams looking to deploy sharp messaging across multiple channels + formats. Social to newsletters. Landing pages to whitepapers. It’s your full-stack content subscription.
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Co-Founder (Mortarr) + CmoEcomedes Mar 2022 - Apr 2023San Francisco, California, UsServed as Chief Marketing Officer of Ecomedes, Inc. for a year following the acquisition of Mortarr, supporting the merging of the organizations’ operations, defining the joint brand, setting the product direction, and leading the marketing team through ABM, user campaigns, digital strategy, and communication for Ecomedes, Inc., platforms, and its subscribers. -
Co-Founder + CeoMortarr Jun 2017 - Mar 2022San Francisco, Ca, UsLaunched in May 2018, Mortarr was founded to address the significant lack of digitization in an +$1 trillion commercial building industry. Leveraging the agency team to build the brand and kickstart the startup, it was spun into a SaaS-based multi-sided marketplace model that balanced growth in content, users, and revenue simultaneously. The team activated a dual-funnel MQL model to generate improvement across both sales + servicing KPIs including ARC, CAC, and LTV. Cross-channel strategies were leveraged to drive thousands of MAUs and engagement on the platform by +10X.Along with a solid brand, strategic partnerships with groups like IIDA, ASID, mindful MATERIALS, Material Bank, ILFI and more were foundational to Mortarr's GTM strategy. These relationships supported the promotion and credibility of the software startup's infant brand.Mortarr's not-so-secret sauce was, and is still today, the brand and founding team that built it. Made nice in MN, it’s no coincidence they were dubbed “The friendliest platform in the industry.”Abby led the acquisition process by venture-backed impact-aware SaaS product catalog platform, Ecomedes, Inc., in March 2022 to further the platform's positioning within sustainability, and bring significant resources to expand development of the platform. Acquired in Q1 2022 -
Co-Founder + CeoBrick (Fka The Marketing Plant) | Acquired '21 Apr 2013 - Dec 2021Co-founded a branding agency in 2013 supporting large enterprises and SMBs within the financial, retail and hospitality sectors in establishing their brand and GTM strategies. The agency and clients were nationally recognized and awarded for their work across content, video, web design, branding, and storytelling. These included multiple esteemed top awards from Fidelity and Schwab along with a number of Telly and AdFed trophies held for various B2B and B2C brand and marketing projects.Brick served as agent of record for multiple firms, leading the marketing and branding initiatives that supported over $100MM in successful acquisitions of these firms.Abby also led the design for the agency's headquarters, planting the vision for what would eventually become Mortarr. The addition of commercial design services in 2015 led by Amy Petersen secured the idea into an absolute need for building stakeholders.Acquired in Q4 2021.
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Co-Founder + PresidentThe Outlet | Acquired '19 Apr 2013 - Mar 2019Co-founded and designed a coworking space in 2013 to support local community with a growing remote workforce population, and lack of appealing and affordable office space for small businesses, start-ups and WFH employees needing an outlet.Acquired in Q1 2019.
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Interim Sales & Marketing DirectorIntellicents Jul 2014 - Jul 2015Albert Lea, Minnesota, UsResponsible for the design and GTM strategy of full (re)brand launch after acquisition of recordkeeping side (ABG), while growing ARR via organic and inorganic acquisition strategies. Also responsible for hiring, training, and management of 10 sales reps, defined acquisition targets and establishment of satellite office structure in support of our $25MM growth plan. (Formerly ABG) -
Marketing DirectorAlliance Benefit Group North Central States, Inc. (Abg) | Acquired '15 Jul 2009 - Dec 2013Started the marketing department for this financial firm with +$6B AUM. Was responsible for the development, implementation, training and growth of their entire (re)brand including a complete web presence overhaul, custom app build, innovative video-delivery for retirement meetings and training, marketing automation established for participant advice, reporting and more. In continuation of services through agency The Marketing Plant, supported the mar/comm strategy for their acquisition by publicly traded Alerus Financial Corp in Q4 2015.(Formerly ABG)
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Marketing And Promotions InternPepsico Sep 2003 - May 2006Purchase, New York, Us
Abby Murray Skills
Abby Murray Education Details
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W. P. Carey School Of Business – Arizona State UniversityMarketing -
Arizona State UniversityArchitectural & Interior Design
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Bethel UniversityMarketing
Frequently Asked Questions about Abby Murray
What company does Abby Murray work for?
Abby Murray works for Storyarb
What is Abby Murray's role at the current company?
Abby Murray's current role is An effective brand is personal. Cofounder + CEO @storyarb. Insights on humanizing brands + scaling B2B agencies as a 4x female founder..
What is Abby Murray's email address?
Abby Murray's email address is ab****@****lant.co
What is Abby Murray's direct phone number?
Abby Murray's direct phone number is +161298*****
What schools did Abby Murray attend?
Abby Murray attended W. P. Carey School Of Business – Arizona State University, Arizona State University, Bethel University.
What are some of Abby Murray's interests?
Abby Murray has interest in The Red Cross, Technology, United Way, The Arts, Children, Founder Of "the Tiger Closet, Youth For Christ, Education, Science And Technology, Singing.
What skills is Abby Murray known for?
Abby Murray has skills like Marketing, Marketing Communications, Leadership, Public Relations, Social Media, Market Research, Marketing Strategy, Customer Service, Advertising, Email Marketing, Copywriting, Event Planning.
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