Abby Ecker Email & Phone Number

Newark, De

- Leads the J-Team, which includes over 450 active volunteers- Leads and provides development and training opportunities for staff of 15 leaders- Increased small group ministry by over 100% within one year through developing and implementing a year-long strategic initiative focused on growing participation - Developed, implemented, and leads the Potential Leadership Intensive, a year-long ministry program designed to help identify, empower, and deploy ministry leaders to build teams - Developed and implemented HR strategy across organization, leading the team to eight new hires within one year (more than doubled current team)- Developed and manages public relations and social media strategy, increasing Facebook engagement by 100% within two months and secured placement for front page coverage in the Delaware News Journal - Writes, designs, and manages all website content for yourjourney.tv, which averages over 3,000 unique views per month

Newark, De

- Developed and executed social media strategic plan for organization; successfully increased engagement on Facebook and Twitter by over 100%- Developed social media measurement standards for each individual network to measure users, engagement, and reach; consistently increased engagement by 10% each month- Created content strategy for entire organization to streamline communication between all key influencers- Initiated and developed patient e-newsletter; achieved open rates of 30%+- Pitched local, regional, and national media; achieved placements in multiple print and online publications

Dover, Delaware Area

- Serve as an aide to Delaware House of Representatives Majority caucus through staffing committees, performing research, and drafting legislation- Developed social media strategic plan for caucus, aimed at increasing citizen engagement

- Developed strategic plan for organization, which helped to increase meeting attendance by over 400%- Chosen to present at the 2011 National Conference, an honor given to the top 2% of Chapters in the country- Pioneered mentor program between PRSSA members and PRSA professionals, which grew by 600% from 2010 to 2011- Developed first-ever “PRSSA Strategic Planning Challenge” event; 100% of participants rated event as “very good” or “good”

York, Pennsylvania Area

- Created and promoted social media content for 15 different clients to reach over 5,500 individuals- Developed six full-scale marketing plans for clients in real estate and educational sectors- Created crisis communication plans and prepared media statements which were adopted by client- Wrote and edited 50+ press releases, client blogs, speeches, and newsletters

- Served as Exhibitor and Participant Coordinator for Walk-Race for Autism event with over 1,800 participants- Organized and maintained current press list of 100+ media contacts in DMA #4, the fourth-largest media market in the United States- Developed legislative briefs for senators in support of autism-related bills, which were adopted and used by legislative lobbying committee

- Coordinated PR efforts for Elections Week and raised total voter participation by over 400%- Created branding standards manual for organization that leads over 16,000 undergraduates- Revamped and rebranded online presence, developing a new Facebook page, Twitter, and foursquare- Won 2011 YouDee Leadership Award for “Outstanding Social Media Use”

- Coordinated event for over 50 people to showcase research out of Center for Political Communication- Formulated and executed media plan to advertise event to community - Produced print advertisements, press releases, and other promotional materials - Researched and wrote 48-page literature review outlining historical trends in political communication

- Planned fundraising event that raised over $100,000 for American Cancer Society - Worked on editorial advocacy piece in Harrisburg Patriot, encouraging legislators to tax smokeless tobacco- Coordinated volunteer appreciation events for over 200 individuals

- Created web-based interactive timeline for 75th anniversary celebration- Organized six member appreciation luncheons across the state for over 200 individuals- Coordinated youth financial literacy program for local schools