Abby Nicole A. Email & Phone Number

Omaha, Nebraska, United States

Sunnyvale, California, US

Sunnyvale, California, US

• Equip agencies with media strategy guidance and solutions across platforms (Facebook, LinkedIn, TikTok, Google, Microsoft Ads and Pinterest) and media types (Programmatic Display, Native, Video, Email, CTV/OTT, Search.
• Collaborate with global and regional teams on project planning, allocating resources, building internal processes, and delivering exceptional customer service that drives customer success, retention and growth
• Maintain a solid understanding of ad networks, demand-side platform or DSPs, exchanges, the programmatic landscape, and walled gardens to advise on relevant, holistic media plans
• Coordinate pre-sale, post-sale activities while leading clients through technical integrations, media planning, campaign optimizations, RFPs, QBRs

• Invested time in personal development: Certifications, industry news and learning new skills
• Prioritized health, well-being and relationships

Lincoln, NE, US

• Developed and led the vision roadmap for Amazon Seller Feedback and Product Review Strategy for non-FBA, 3P Seller
• Designed an acceleration plan to enroll brands (20k+ items) into BazaarVoice Sampling Program to increase ranking, traffic, conversions, sales and loyalty
• Partnered with channel teams on opportunities to increase sales across 15+ marketplaces including Amazon, Walmart, and Target

Menlo Park, CA, US

• Owned weekly optimizations and strategic recommendations for client investments of $15M+ quarterly for social media marketing with Facebook and Instagram
• Delivered industry, vertical, competitive, seasonal and performance insights to inform strategic planning
• Collaborated with internal and external, cross-functional, varied leveled teams to increase adoption of tools and best practices, build full-funnel marketing plans, as well as forecast traffic, sales and revenue
• Introduced solutions to key stakeholders that add value, improve efficiency, reduce costs and increase sales through seasonal and creative insights, site optimizations, measurement experiments, and commerce solutions
• Mentored account managers in developing sales skills and how to effectively use internal data and tools

Menlo Park, CA, US

• Consulted agency leadership teams on measuring and maximizing yearly impact of $70M+ in social advertising with Facebook and Instagram
• Strategically advised agency leadership teams on how to maximize value through learning development and partnership plans
• Collaborated among various internal and external cross-functional teams to provide excellent service to agency teams, with a focus on creative, measurement and commerce solutions
• Identified gaps and provided scaled, actionable feedback to improve tooling, agency operations, training education and nuanced knowledge of ad policy
• Navigated highly matrixed teams and shared digital expertise among all levels (including C-suite) with strong interpersonal and communication skills

Sunnyvale, CA, US

• Trained agencies how to maximize $8M in media investment per quarter on BrightRoll DSP
• Guided agencies on campaign setup, audience creation, bidding, reporting and optimizations
• Troubleshot inventory supply, pricing, audience, and budget issues hindering delivery
• Solved an unknown, global reporting discrepancy during extended business trip to India
• Strategized, vetted and shared sensitive product updates to global platform and supply teams

Sunnyvale, CA, US

• Managed native and search creative strategy for seven CPG and pharmaceutical advertisers
• Optimized search and native campaigns exceeding $1M on BrightRoll DSP and Gemini
• Crafted ad copy to help advertisers meet or exceed conversion, CTR, and CPC goals
• Delivered best in-class partnerships by providing solutions and growing sustainable revenue
• Pioneered best-in-class partnerships that improved operational efficiency, teamwork of teams

Wichita, Kansas, US

• Developed 360-feedback and managed vendor relations exceeding $16M in marketing buys
• Led contract negotiation with 15 suppliers, 20+ renewals and enforced contractual obligations
• Supported marketing using Excel, SAP, PPT, Ariba and Business Intelligence Reports daily
• Managed global brand partnerships for STAINMASTER®, ANTRON®, CORDURA® and DACRON®
• Studied market trends and developed best practices for agreements, scorecards, and the alignment between Marketing and Procurement teams

Wichita, Kansas, US

• Combined and analyzed monthly sales, reviews, pricing trends, and Google Analytics data
• Developed seasonal content strategies to maximize return on $75K ad spend on Amazon
• Submitted requests via Vendor Portals to enhance online shopping and improve ROI online
• Conducted competitive analyses on Amazon, Wayfair, Quidsi, Overstock and Lowe’s websites
• Led new item setup for 5,000+ SKUs on Lowe’s via 1 World Sync, Amazon and Wayfair
• Learned Systems include: Google Analytics, GS1, PCM, 1World Sync, FootPrints, Amazon Marketing Services (AMS), PriceManager, Vendor and Item Management (Amazon, Wayfair and Lowe's)

Lincoln, Nebraska, US

• Built relationships with BETA users by demonstrating and setting up products in their home
• Updated CRM to reflect complete information of connections established in 2014
• Compiled primary and secondary research, designing a new product launch marketing plan
• Drafted informational brochures and flyers that were product and event-based

• Managed social media for two years on weekly updates and replied to customer inquiries
• Trained 30+ individuals by leading and assisting challenging work that encouraged teamwork
• Promoted daily specials and helped to organize and market various football and public events
• Built positive relationships with vendors, staff, management and customers over five years
• Created unique experiences by actively listening and achieving excellent customer service by remembering names, faces and orders

Lincoln, NE, US

• Analyzed software by testing and identifying changes within different versions for company use
• Proposed change requests digitally and identified bugs to ensure software functioned correctly
• Examined large data files and end results daily to ensure correct information transferred
• Enhanced my abilities to use advance searches to find information in a timely manner

San Francisco, California, US

• Enforced standards and checked requirements for negotiable transactions on a daily basis
• Balanced, entered, and detailed denominations of cash in drawer and on computer software
• Organized detailed customer account information digitally and manually
• Counted, strapped, exchanged, and stored large amounts of cash and coin for customers, team members, and machines

• Organized seating charts and sections for a newly-opened restaurant for weekend and week night events
• Opened the establishment most weekends by completing opening duties
• Worked for 3 different managers and adapted to different management styles
• Learned about upselling and how to present promotions and daily specials to guests

Bachelor Of Science (Bs), Business Administration, Major In Marketing

Study Abroad, International Finance

Associate Of Applied Sciences, Business Administration, Accounting Focus