Abby Norton Email & Phone Number

Remote

• Conduct developmental edits of ISACA Journal articles and digital content• Copyedit for punctuation, spelling, grammar, style, consistency and accuracy• Communicate with authors, vendors, marketing, and project leads to acquire and develop content for periodicals

Remote

Rice Lake, Wisconsin

• I wrote and proofread copy for the company magazine, sales literature, press releases, website articles, white papers, Google Ads, social media posts, internal and customer-facing emails, and video scripts.• I managed our company LinkedIn page (4,400+ followers) based on a posting schedule I coordinated and posted copy I wrote. I also reviewed page analytics and created a monthly report based on results that were then used to fuel future posts.• I managed the Facebook page of one of our acquired companies and used the page to train a group of 3 interns in post best practices, analytics from Facebook Insights, and appropriate customer communication tactics.• I used SEO tools such as BrightEdge and Google Keyword Planner to perform keyword research and fuel web copy.

Eau Claire, Wisconsin

• I coordinated and scheduled social media posts on behalf of the Facebook page "Catherine Emmanuelle for Eau Claire," owned by a candidate for the Eau Claire City Council.• I wrote creative pieces including short-form poems to be published on the Facebook page "Catherine Emmanuelle for Eau Claire." • I attended bi-weekly Eau Claire City Council meetings to gather material for creative pieces and stay abreast of legislation that could be relevant to my content.

Eau Claire, Wisconsin Area

• I wrote short- and long-form stories about local businesses, events, and residents of Eau Claire, Wisconsin to be published in the print and online versions of Volume One Magazine.• I revised stories per editor's instruction, collaborating with peers to ensure the best output possible.• I generated questions and interviewed sources via email and phone to obtain information for stories.

Eau Claire, Wisconsin

• I wrote blog posts about career-related topics for the Career Services website to increase student awareness of what Career Services has to offer.• I conducted appointments with students to review and improve their resumes and cover letters.• I reviewed resumes online and gave feedback via Microsoft Outlook.• I assisted with on-campus events to ensure functions such as UW-Eau Claire’s Career Conference ran smoothly.

Eau Claire, Wisconsin

• I wrote and edited success stories about local businesses receiving services from Western Dairyland.• I drafted and formatted emails to over 4,000 contacts using Constant Contact.• I updated the company website with current stories and images.• I participated in the planning of the 15th Annual Women’s Business Conference (WBC) in Eau Claire, Wisconsin using the online application, Trello.

Eau Claire, Wisconsin

• I drafted 5 grants to maintain program services and funding.• I revised grants per the Council Director’s instruction to better tailor language to project specifications.• I researched and developed knowledge of local organizations to cater grant language toward individual missions.

Master Of Professional Studies, Publishing, 3.98/4.00

Bachelor Of Arts - Ba, English, Critical Studies In Literatures, Cultures, And Film, 3.43/4.00