Abby O'Neil Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

A valued member of the internal creative team, responsible for the development and execution of creative concepts to support Preferred Hotels & Resorts brands, Beyond Green, and the I Prefer loyalty brand across web, email, and paid marketing channels.Responsible for oversight of the production and publication of Preferred Travel Magazine. Assigned, edited, and shaped contributions from freelance writers, as well as contributing as a writer and developing fresh ideas for feature stories and large editorial projects.

Chicago & Newport Beach

Chicago, Illinois

Provided organizations with expertise and content for internal, B2B, B2C, and loyalty communications, web content, and blog posts. Served clients in hospitality, education, and non-profit organizations and professional associations.

Chicago, Il

Chicago, Il

Chicago And Newport Beach, California

Set a vision for the aesthetic and voice for the brand and ensured all creative content maintained consistent look, tone, and feel across all campaigns and touch points. Managed the publication of the in-room lifestyle magazines and brand directories and functioned as a copywriter and editor, as well as the leader of the in-house creative services team.Accomplishments:Increased publication schedule from yearly to 3 times yearly with an increase in ad revenue.Integral part of the team that conceived and developed Preferred Hotel Group’s transition from five brands to five distinct collections under one brand. Developed a set of brand standards and ensured that all messages, including electronic and printed materials, accurately reflected the vision of the company and the individual collections.

Chicago, Il

Implemented short- and long-range strategies for the evolution of email communications to an effective and engaging revenue-producing marketing channel. Developed and executed Preferred's first strategy for social media. Wrote copy for regional and global brand advertising, press releases, internal communications, website copy, direct mail, B2B sales support pieces, and business development presentations.Accomplishments:Increased reach and readership of the brand and loyalty e-newsletters and monetized space within the newsletters, creating an income source that generated $750,000 in new revenue the first year and improved 10-15% each year after.

Chicago

Community outreach, site management, and volunteer coordination. Updated and maintained the website, changed the structure of coach training, and created new training materials. Organized the race registration and race day activities for first GOTR Chicago race, the Wonder Girl 5K.Accomplishments:Expanded reach and grew program sites from 30 to 75 locations, and developed the chapter's first charity running program, Team Tiara, which became the model for the national program, Sole Mates.

Chicago

Stamford, Ct

Bsj, Advertising, Pr, Journalism

State Of Illinois Teaching Certificate (K-9), Elementary Education And Curriculum Development