Abby Miller Email and Phone Number
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Product and Promotion Marketing Manager with experience leading cross-functional teams in B2B / B2C initiatives. Global Project Manager in campaign development, bridging the gap between stakeholder engagement and execution. Specialties: Project Management, Process and Product Development, Market Segmentation, International Relations, Copy Writing and Creative Design by Channel, Domestic / International Vendor Management
Holland America Line
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Senior Manager, Global Integrated Marketing & PromotionsHolland America Line Mar 2023 - PresentSeattle, Washington, Us -
Manager, Global Marketing PromotionsHolland America Line Sep 2021 - Apr 2023Seattle, Washington, Us• Leads the development process for an average of eight promotions per month across a global market. One of the top promotions resulted in four of our most successful web revenue days back-to-back, with over $15.2MM in total online bookings and the highest booking initiation rate of the year.• Leads weekly meetings with cross-functional partners and stakeholders to facilitate clear communication on upcoming promotions. • Ideated with key stakeholders to create a template offer summary that communicates the necessary information to help our partner and promotion's success. • Created an intake process to facilitate complete information delivery and set a formal working relationship between departments. Once launched, the intake process was paired down to take two days or less. • Creates messaging and asset requirements for creative briefs and detailed project plans. This process allows channel owners to have input into the output for their channel and provides leadership greater insight into the full scope of the integrated marketing support for each offer. • Leads in developing lead generation campaigns, working with internal stakeholders to define and provide the giveaway, channel owners to create significant and complimentary supporting assets, and vendors to develop and monitor the sweepstakes activity. -
Project Manager & Product Marketing ManagerImprovizations Oct 2020 - Sep 2021Bend, Or, Us• Leads project management for client-directed SaaS implementations and optimizations alongside a team of seasoned Application Consultants. • Creates enriched product content through a company blog to generate leads, while inspiring, engaging, and educating prospective and existing clients.• Identifies new business opportunities with existing clients to assist with exceeding sales quotas. -
Associate Global Product ManagerOregon Tool Jun 2018 - Jul 2020Portland, Oregon, Us• Managed a diverse 10,000 product portfolio, while leading a team of cross-functional professionals (quality, finance, procurement, planning, sales) and expanding internal stakeholder engagement.• Led New Product Development for 1,500+ new products in B2B/B2C retail and e-commerce channels, while concurrently executing strategic SKU rationalization projects and transitioning 4,000+ products to end of life.• Participated in cost saving initiatives within vended Lawn & Garden business, generating $500K annual savings. • Prepared technical product requirement documents for vendor, ensuring compliance in product specification.• Assisted as primary marketing liaison in domestic and international supplier negotiations.• Created products, programs, and market-leading innovations from concept to market launch through consumer insight and strategic market planning creating $5M in new product sales.• Developed standard procedures to efficiently produce relevant assets and programs for the market through Agile and Waterfall project management methods.• Assisted in the implementation of quality control process improvements resulting in less than 1% defects per million.• Utilized SKU analytic software to assess industry trends for future business opportunities. • Performance review reported strong ability for collaboration and consensus amongst team members. -
Admissions RepresentativePortland State University May 2015 - Jun 2018Portland, Or, Us• Represented Portland State University as a Brand Ambassador in this paid position working with prospective students, families, and donors.• Created positioning statements to communicate the value of Portland State University within the greater competitive landscape.• Contributed to the increase of conversion rate in prospective to enrolled students for Portland State University.• Led customer service key initiatives to exceed quarterly goals. -
Branding And Communications InternFresh Consulting Jun 2017 - Sep 2017Bellevue, Wa, Us• Managed editorial calendar and generated published content, while developing proposals for thought-leadership opportunities.• Conducted media audits and managed company social media accounts.• Planned and executed events attracting 500+ new people to studio creating 100+ new business leads.• Expanded public relations efforts through contributed content creation, ghostwriting, and formation of conference proposals for studio executives. -
Digital Marketing InternOregon Tool Jun 2016 - Sep 2016Portland, Oregon, Us• Exercised technical marketing and data analytic skills in the development of a digital consumer experience connecting directly to end-users for the first time in company history. • Created content to target emerging markets and increase portfolio awareness to new regions.• Participated in a global strategic initiative to increase revenue, generate brand awareness, increase consumer satisfaction, and modernize the company as a whole. -
Public Affairs InternPort Of Portland Jun 2015 - Sep 2015Portland, Or, Us• Planned events for major airlines and the community; the largest being the Seaport Celebration. These events connected the brand to the community contributing to the title America’s Best Airport in 2015 (Travel & Leisure) • Assisted internal operations by working with local partners and engaging the community to receive donations, increase brand awareness and build brand loyalty, and trust. • Demonstrated initiative in the training, orienting and mentoring of new interns. -
Design InternAdidas Sep 2012 - Jun 2013Herzogenaurach, Bavaria, De• Located in the Original Styles Chapter of the design branch at adidas, I organized an event to raise money for a local nonprofit (Children's Healing Art Project) while engaging the community in charitable contributions. • Raised $10K+ for the nonprofit and had Olympic athletes make appearances. In addition, theteam designed a pair of socks for the event that Snoop Dogg wore. • Presented event strategic outcomes to the President and stakeholders of the company.
Abby Miller Skills
Abby Miller Education Details
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Portland State UniversityBusiness Administration: Marketing & Advertising Management
Frequently Asked Questions about Abby Miller
What company does Abby Miller work for?
Abby Miller works for Holland America Line
What is Abby Miller's role at the current company?
Abby Miller's current role is Senior Manager, Global Integrated Marketing & Promotions at Holland America Line.
What is Abby Miller's email address?
Abby Miller's email address is ab****@****unt.com
What is Abby Miller's direct phone number?
Abby Miller's direct phone number is +197150*****
What schools did Abby Miller attend?
Abby Miller attended Portland State University.
What are some of Abby Miller's interests?
Abby Miller has interest in Nonprofit Management, Social Services, Children, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Civic Engagement, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Abby Miller known for?
Abby Miller has skills like Public Speaking, Event Planning, Community Outreach, Research, Social Media, Strategic Planning, Fundraising, Microsoft Office, Public Relations, Microsoft Excel, Nonprofits, Leadership Development.
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