Abby (Johnson) Penich

Abby (Johnson) Penich Email and Phone Number

Partner at Arrowhead Communications, LLC @ Arrowhead Communications LLC
Abby (Johnson) Penich's Location
Naperville, Illinois, United States, United States
Abby (Johnson) Penich's Contact Details
About Abby (Johnson) Penich

Seasoned cross-functional marketing communications strategist with a foundation in utilizing digital and social media to drive brand affinity and top-line sales growth. Abby has nearly 20 years of experience across many industries including CPG, Health & Beauty, Healthcare, QSR and Entertainment. She has worked client side, for agencies and as a consultant with notable employers/clients including ConAgra Brands, Kraft Foods, McDonald’s Corporation, BIC and Warner Brothers. Abby possesses a unique blend of strategic thinking and detail-oriented execution ensuring that strategies are delivered in a streamlined manner. She excels at simplifying the complex and creating a manageable approach to implementing new strategies for her clients. She has won numerous campaign and industry awards.

Abby (Johnson) Penich's Current Company Details
Arrowhead Communications LLC

Arrowhead Communications Llc

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Partner at Arrowhead Communications, LLC
Abby (Johnson) Penich Work Experience Details
  • Arrowhead Communications Llc
    Partner
    Arrowhead Communications Llc Jan 2017 - Present
    Naperville, Us
    Arrowhead Communications services include Traditional and Social PR, Social Media Strategy, Event Planning and Execution, Blogger and Influencer Outreach, Product Launches and Press Materials.
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  • Freelance
    Independent Marketing Consultant
    Freelance Nov 2015 - Dec 2017
    Independent Marketing Strategist specializing in marketing strategy, social media, public relations, consumer promotions, experiential and content marketing.
  • Conagra Foods
    Director, Digital Content Development
    Conagra Foods Oct 2014 - Nov 2015
    Chicago, Illinois, Us
    Drove brand growth and volume by creating and distributing content with an externally-focused lens in an agile way. Led an internal "creative development engine" responsible for digital content to be leveraged across the digital ecosystem. Developed brand-specific content, news-style editorial and multi-brand portfolio marketing opportunities. Established and maintained deep relationships with both brand teams and internal functional experts to maximize distribution and activation for this content. Pushed team for externally-focused mindset, agility, creativity and measurable results to drive the business.
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  • Conagra Foods
    Director, Pr & Social Media
    Conagra Foods Dec 2012 - Oct 2014
    Chicago, Illinois, Us
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  • Conagra Foods
    Manager, Pr, Social Media And Experiential
    Conagra Foods Apr 2009 - Dec 2012
    Chicago, Illinois, Us
    Lead Experiential Marketing strategy and activation for ConAgra Foods as well as PR and Social Media efforts for specific brands and multi-brand efforts.
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  • Conagra Foods
    Sponsorship & Events Mgr At Conagra Foods
    Conagra Foods Apr 2008 - Apr 2009
    Chicago, Illinois, Us
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  • Conagra Foods
    Integrated Marketing Manager
    Conagra Foods Jul 2006 - Apr 2008
    Chicago, Illinois, Us
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  • Kraft Foods
    Consumer Promotions
    Kraft Foods 2002 - 2006
    Greater Chicago Area, Il, Us
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  • Archway Marketing
    Sr. Account Executive
    Archway Marketing 2002 - 2003
  • Simon Marketing
    Account Executive
    Simon Marketing 1999 - 2001

Abby (Johnson) Penich Skills

Integrated Marketing Strategy Social Media Marketing Strategy Brand Management Marketing Communications Relationship Marketing Marketing Public Relations In Store Marketing Advertising Consumer Products Strategic Communications Leadership Content Marketing Sponsorship Management Social Media Marketing Digital Marketing Program Management Event Planning

Abby (Johnson) Penich Education Details

  • Northern Illinois University
    Northern Illinois University
    Marketing

Frequently Asked Questions about Abby (Johnson) Penich

What company does Abby (Johnson) Penich work for?

Abby (Johnson) Penich works for Arrowhead Communications Llc

What is Abby (Johnson) Penich's role at the current company?

Abby (Johnson) Penich's current role is Partner at Arrowhead Communications, LLC.

What is Abby (Johnson) Penich's email address?

Abby (Johnson) Penich's email address is ab****@****ail.com

What is Abby (Johnson) Penich's direct phone number?

Abby (Johnson) Penich's direct phone number is +163021*****

What schools did Abby (Johnson) Penich attend?

Abby (Johnson) Penich attended Northern Illinois University.

What skills is Abby (Johnson) Penich known for?

Abby (Johnson) Penich has skills like Integrated Marketing, Strategy, Social Media, Marketing Strategy, Brand Management, Marketing Communications, Relationship Marketing, Marketing, Public Relations, In Store Marketing, Advertising, Consumer Products.

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