Abby Pratt Email and Phone Number

• Managed all marketing activities, including social media, photo shoots, client marketing, branding for a subsidiary company, and more.• Implemented processes to streamline day to day operations, including new file management, calendar operations, and email operations. • Implemented a regular budget review cadence to increase customer satisfaction for cost plus clients. • Developed a client close out process to increase customer satisfaction. • Reviewed and organized 3rd party selections to ensure all details were captured. • Developed processes to align construction milestones with architectural, landscaping and design related deadlines. • Implemented BuilderTrend software with the team for schedule management and time tracking.

• Created and implemented end-to-end marketing strategy for an Interior Design Selections software startup• Managed all functions related to marketing website development • Developed user adoption and customer retention strategies• Pitched Dovetail's business model to numerous VC investors and business leaders• Managed a fully remote, cross-functional team of developers, bookkeepers, content creators, etc.• Implemented CRM and marketing automation tools, built a scalable onboarding model, and established a unified customer experience

• Managed end-to-end product development of a proprietary web application for Selections; the application resulted in over 16,400+ hours saved over the course of 800+ homes• Developed and implemented training procedures for the proprietary web application and successfully onboarded and maintained 40+ users• Created and implemented a cohesive marketing strategy for both B2B and B2C audiences; including content development, PR, branding, web design, etc.• Implemented marketing automation processes, building a scalable customer experience, and establishing a customer feedback process for aiding iteration and improvement; wrestling in an average of 94% customer satisfaction in the Bspok division• Improved operational efficiencies by creating and implementing repeatable, standardized procedures that established an operating cadence and allowed for more autonomy• Managed team operational needs from finance to HR, pitching and other high-level business decisions

• Coordinated the Serenbe Farmers & Artisans market by managing vendors, performers, and special events.• Created and implemented a social media marketing strategy for three platforms for the Serenbe Market, to increase Facebook likes by 10% in the first month.• Analyzed metrics from Google Analytics, Google AdWords, and Facebook Ads• Executed experiential events on a weekly basis, varying from the Art over Dinner series to Ford Fry’s Executive Chef cooking series. Both were Lexus branded events, which took exceptional attention to detail to maintain the Lexus brand image.

Throughout my college career, I had the unique opportunity to be involved in SpectrumPR, Georgia College’s not-for-profit PR firm. I worked with a wide variety of clients, from small, local businesses to a national non-profit. With each of these clients, I used my organization and communication skills to produce increases in awareness and sales for each of the clients. Most recently, I served as one of the two firm directors for SpectrumPR. With this position I led a team of 42 students, three account executives, and three business owners. My leadership helped the organization increase student participation by 42% as well as restructure and rebrand the firm. I directed SpectrumPR firm by managing a team of 42 students and 3 account execs for 3 clients: Gringos, Oconee River Greenway and Stacked Sandwiches (combined $330K in annual sales).

I babysat and taught children in the church nursery on Wednesday nights and Sunday mornings.

I processed books, periodicals, and magazines upon arrival. Beforehand, I entered PO prices into our system. After unpacking, I used a combination of Excel and Voyager Acquisitions to catalog the invoices.

• Delivered exceptional customer service in a highly respected Chick-fil-A owned restaurant.• Recognized by general manager for outstanding customer service and leadership.• Received the Chick-fil-A Leadership Scholarship for providing leadership in over 2,000 hours.• Designed and maintained a deck of advertisements for Truett’s Pizza, a $1 million Chick-fil-A store.• Communicated with management to ensure accuracy and cohesiveness.